Merchandising Manager – Canadian Tire – Laval, QC
Location: Laval, QC | Company: Canadian Tire
Canadian Tire Corporation is looking for a Merchandising Manager – Quebec to join their team in Laval, QC. This full-time role sits at the intersection of retail strategy, dealer relations, and regional marketing — making it an ideal fit for someone who thrives on building collaborative partnerships and driving measurable commercial results.
At its core, this position is about enabling Quebec’s dealer network to succeed. You’ll lead advertising and promotional planning, coordinate with national and regional stakeholders, and serve as the bridge between Dealer committees, corporate partners, merchants, and suppliers — all while keeping a close eye on budget performance and return on investment.
About the Role: Merchandising Manager
The Merchandising Manager – Quebec is responsible for supporting key Dealer committees — including Advertising, Automotive, and FMA — through strategic planning, advertising development, and the execution of merchandising initiatives across the province. You’ll prepare agendas, presentations, and materials for provincial meetings, and act as a central point of contact between committees and corporate partners. A solid understanding of day-to-day store operations and their practical realities is essential to performing effectively in this role.
On the promotional side, you’ll lead regional advertising and promotional planning in collaboration with Dealers and Corporate partners, continuously seeking innovative ways to reach Quebec customers and drive in-store traffic. This includes liaising with the national advertising team to ensure regional initiatives align with broader plans, and supporting the FMA Committee in implementing large-scale commercial opportunities. You’ll also negotiate local advertising and promotional programs with vendors to maximize ROI, then track, analyze, and present performance results to committees and stakeholders.
Benefits and Salary
Canadian Tire offers a competitive salary with a typical hiring range of $79,000 to $105,000, depending on experience, industry benchmarks, and internal equity. In addition to pay, employees receive comprehensive benefits and retirement programs, performance incentives, continuing education programs, career growth opportunities, and product discounts. The enhanced flex benefits program includes mental health benefits of $5,000 per year for eligible employees and their families, along with total well-being tools and resources. Canadian Tire Profit Sharing and retirement and savings programs are also available for eligible employees.
Job Details
📌 Job Type: Full-Time
🏢 Company: Canadian Tire
📍 Location: Laval, QC
🆔 Requisition ID: JR159926
🗓️ Date Posted: October 1, 2026
💰 Pay: $79,000 – $105,000 per year
Responsibilities
In this role, you’ll wear several hats — from committee coordinator and advertising strategist to budget manager and regional communicator. The responsibilities span across planning, execution, and performance reporting, all in service of strengthening the Quebec Dealer network and driving commercial results.
- Support Dealer committees including Advertising, Automotive, and FMA with ongoing coordination, agendas, and presentations for provincial meetings
- Lead regional planning for merchandising, advertising, and promotional initiatives across Quebec in alignment with Dealer and corporate business objectives
- Execute local advertising and promotions, continuously identifying innovative approaches to reach Quebec customers and increase store traffic
- Liaise with the national advertising team to ensure regional initiatives complement national plans and address Quebec market needs
- Support the FMA Committee in implementing large-scale commercial opportunities, working closely with merchants and suppliers
- Negotiate local advertising and promotional programs with vendors to maximize return on investment
- Track, analyze, and present performance results and ROI to committees and stakeholders
- Communicate major commercial opportunities to Quebec Dealers on behalf of the CCMQ
Requirements / Skills
The ideal candidate brings hands-on experience in retail merchandising, marketing, and advertising, paired with a genuine ability to collaborate across diverse teams and stakeholder groups. Canadian Tire values individuals who combine strategic thinking with operational know-how and a data-driven approach to decision-making.
- Experience in merchandising, marketing, advertising, and retail operations with a strong understanding of store-level realities
- Social media campaign experience, including developing and implementing targeted campaigns on platforms such as Facebook, Instagram, and TikTok to drive store traffic
- Influencer and content creator collaboration experience to amplify brand messaging and engage new audiences in the Quebec market
- Analytics tools proficiency to track social media performance and report results to committees and stakeholders
- Proven collaboration skills with Dealers, suppliers, and cross-functional teams, including experience in a committee environment
- Bilingual in French and English — required for this role given the Quebec market focus
- Strong planning, coordination, and organizational skills with an analytical mindset for tracking and reporting results
How to Apply
To apply, visit the official job posting using the link below. Make sure your resume is up to date before submitting your application.
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Job Summary & Tips for Applying
Quick Summary & What to Highlight: This Merchandising Manager role at Canadian Tire in Laval is perfect for candidates who excel in retail merchandising and advertising, stakeholder and committee collaboration, and bilingual communication in French and English. On your resume, emphasize any experience with regional promotional planning, social media campaign management, and cross-functional team collaboration. If you’ve previously worked in retail marketing, dealer relations, or a committee-driven environment, make sure to highlight specific achievements and responsibilities that align with this position.
Resume & Application Tips: Before applying, tailor your resume to match the job description. Include keywords like merchandising, promotional planning, and bilingual (French & English) that appear in the posting. Quantify your achievements where possible (e.g., “managed $500K regional advertising budget” or “grew social media engagement by 35% through influencer campaigns”). Write a brief cover letter expressing your genuine interest in Canadian Tire and your knowledge of the Quebec retail market in Laval. Double-check your application for spelling errors and ensure your contact information is current.
Interview Preparation: If selected for an interview, research Canadian Tire‘s values, dealer network structure, and Quebec market presence beforehand. Prepare specific examples using the STAR method (Situation, Task, Action, Result) to demonstrate your advertising execution, budget management, and cross-functional collaboration skills. Common questions may include scenarios about managing competing stakeholder priorities, driving ROI on regional promotions, and coordinating committee meetings. Dress appropriately for a corporate retail environment, arrive 10–15 minutes early, and bring copies of your resume. Prepare thoughtful questions about the role, committee dynamics, and growth opportunities. After the interview, send a thank-you email within 24 hours reiterating your interest in the position.
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