Regional Campaign Lead – Tesla – Toronto, ON

Tesla is looking for a Regional Campaign Lead to join their North America Sales and Delivery Organization in Toronto, Ontario. This is a senior-level, high-impact role where your strategic thinking and execution capabilities will directly shape how Tesla grows its presence across the region — from brand awareness to market penetration.

You’ll be at the forefront of building and scaling top-of-funnel programs including events, self-serve initiatives, and media opportunities. If you thrive in fast-paced environments, love working across cross-functional teams, and have a sharp eye for data-driven decision making, this role puts you right in the driver’s seat.

About the Role: Regional Campaign Lead

As the Regional Campaign Lead, you’ll own the end-to-end lifecycle of strategic outbound campaigns and demand generation programs. Your day-to-day will involve coordinating with internal stakeholders, managing external vendors and media partners, and continuously refining campaign strategies based on KPI analysis and post-event reviews. It’s a role that demands both big-picture thinking and meticulous attention to operational detail.

A significant portion of this position — roughly 75% — is dedicated to strategic planning, stakeholder management, and budget optimization. You’ll work closely with leadership to bring forward opportunities that meaningfully advance Tesla’s mission, negotiating with external partners and managing regional budgets to maximize impact across all initiatives.

Benefits and Salary

Tesla offers a compelling package for this role. While specific compensation figures aren’t listed in this posting, Tesla is known for providing competitive salaries alongside benefits that reflect the scope and seniority of positions like this one. Candidates can expect access to Tesla’s broader employee programs — details on the full benefits package will be shared through the hiring process.

Responsibilities

In this role, you’ll be responsible for driving regional campaign strategy from concept through to execution and post-program analysis. Every initiative you lead contributes directly to market growth and brand awareness for Tesla across the region, making strong organizational and communication skills essential at every step.

• Lead end-to-end planning and delivery of high-impact events, media opportunities, and self-serve expansion efforts aligned with company goals and leadership expectations
• Exercise independent judgement to resolve logistical and operational challenges during event planning and execution with Tesla’s best interests in mind
• Manage relationships with business partners, vendors, local media, and cross-functional teams to enhance event logistics and drive regional community engagement
• Negotiate with external stakeholders to surface opportunities for leadership that meaningfully advance Tesla’s mission
• Monitor event KPIs, conduct post-event reviews, and apply data-driven insights to refine processes and scale successful regional strategies
• Provide strategic insights and suggestions to leadership to help shape the regional growth curve as a top-of-funnel initiatives leader
• Manage regional budgets and optimize resource allocation to support regional growth objectives

Requirements / Skills

Tesla is looking for someone who brings a strong blend of strategic thinking, campaign execution experience, and the ability to navigate complex, multi-stakeholder environments with confidence. A genuine passion for Tesla’s mission and a solid understanding of the customer journey and sales cycle will set candidates apart.

• Bachelor’s Degree in Communications, Marketing, Project Management, or equivalent experience with 4+ years in demand generation or strategic program management
• Strategic planning expertise including execution and optimization of demand generation programs, with experience advising senior leadership
• Vendor negotiation experience — ability to manage partnerships and contracts with minimal oversight, and proficiency in budget management for scalable programs
• Project management skills — ability to manage multiple projects with attention to detail and deadlines in a fast-paced, ambiguous environment
• Strong communication and relationship management skills across both internal and external stakeholders
• Advanced analytical skills to evaluate opportunities using data, trends, and tools to measure program effectiveness
• Valid driver’s licence, flexibility to work evenings, weekends, and holidays as needed, and willingness to travel up to 50%

How to Apply

To apply for this position, click the link below to access the official Tesla job posting. Make sure your resume is up to date and tailored to highlight your demand generation and strategic program management experience before submitting.

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