Senior Copywriter & Editor – Canadian Tire – Toronto, ON

Canadian Tire’s In-House Content & Creative team is on the lookout for a Senior Copywriter & Editor to help define and champion the brand’s voice across retail and ecommerce channels. Based in Toronto, ON, this is a role for someone who genuinely loves the craft — someone who obsesses over the right word, understands how brand systems scale, and can lead editorial work from brief to final execution with both precision and pace.

This isn’t just a writing role — it’s a blend of hands-on copywriting and editorial leadership. You’ll be working alongside writers, designers, marketers, and channel teams, shaping everything from brand campaigns to ecommerce copy, emails, web pages, and digital ads. You’ll also be working with AI-enabled tools as part of a modern, efficient creative workflow.

About the Role: Senior Copywriter & Editor

Reporting to the Manager, Creative Copy & Content, you’ll serve as a brand steward for Canadian Tire’s Tone of Voice, ensuring every touchpoint — from a product page to a campaign headline — is clear, consistent, and unmistakably on brand. With over 100 assets moving through the pipeline each week, you’ll need to manage priorities without sacrificing quality, and communicate editorial decisions with confidence and clarity to stakeholders at all levels.

This role is equally about mentorship and editorial governance. You’ll provide constructive feedback that helps writers grow, champion best practices across the team, and help integrate AI tools into copy workflows — including building prompts and agents for templated ad copy. A collaborative, solutions-oriented mindset is essential in this fast-paced, high-volume environment.

Benefits and Salary

Canadian Tire offers a broadband salary range of $53,000–$88,000, with a typical hiring range between $53,000 and $70,000 depending on experience, internal equity, and industry benchmarks. Beyond competitive pay, employees receive comprehensive benefits and retirement programs, performance incentives, continuing education programs, career growth opportunities, product discounts, and mental health benefits of up to $5,000 per year for eligible employees and their families. Additional perks include the Canadian Tire Profit Sharing program, Triangle Learning Academy access, and an enhanced flex benefits package designed to support overall well-being.

Responsibilities

As Senior Copywriter & Editor, you’ll be at the centre of Canadian Tire’s creative output — writing, editing, and governing copy across a high-volume, fast-moving environment. The work spans brand campaigns, ecommerce, digital ads, emails, and more, with a consistent focus on quality and brand voice integrity.

• Champion brand voice as a steward of Canadian Tire’s Tone of Voice, ensuring consistency, clarity, and quality across all touchpoints
• Write and edit ecommerce copy including emails, web pages, and ads, balancing brand storytelling with conversion best practices
• Manage daily copy governance across a schedule of 100+ assets per week without sacrificing editorial standards
• Integrate AI-enabled tools into the editorial workflow, including building agents and prompts for templated copy ads
• Partner with copywriters and creative teams to strengthen ideas, elevate writing, and maintain editorial excellence
• Provide editorial feedback that is clear, constructive, and helps teams grow while protecting brand standards
• Present recommendations and brand rationale confidently to stakeholders at all levels
• Apply and uphold CT’s style guides, editorial frameworks, and content best practices across all channels

Requirements / Skills

The ideal candidate brings deep experience in both brand-led copywriting and editorial leadership, with a proven track record in retail or agency environments. Canadian Tire values candidates who can move fluidly between writing and editing, manage multiple workstreams, and communicate with authority and clarity.

• 7+ years of experience as a senior retail or brand copywriter and editor in an agency or in-house creative environment
• Portfolio management and mentorship experience, including guiding junior copywriters
• Deep editing experience across brand-led campaign work and ecommerce/retail copy
• Mastery of grammar, style, and narrative flow with an exceptional editorial eye
• Strong understanding of digital and OMNI-channel environments, including social and commerce ecosystems
• Excellent communication and presentation skills — you can clearly articulate editorial decisions to any audience
• Comfort with AI-enabled workflows and up-to-date knowledge of digital content trends and platforms

How to Apply

To apply for this Senior Copywriter & Editor position at Canadian Tire, use the link below to submit your application through the official job portal. Make sure your resume and portfolio are up to date before applying.

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