Data, Measurement and Analytics Specialist – Google – Toronto, ON

At the intersection of media, technology, and data science, Google’s Large Customer Sales (LCS) team in Toronto, Ontario is looking for a Data, Measurement and Analytics (DM&A) Specialist to serve as a trusted advisor to some of the world’s most sophisticated advertisers. This is a senior, client-facing role for someone who thrives on translating complex datasets into business decisions that actually move the needle.

You’ll be working with executive stakeholders across marketing, analytics, and strategy — helping Canada’s largest brands modernise their measurement infrastructure, adopt privacy-safe data practices, and extract real value from their media investments using tools like Marketing Mix Modelling (MMM), Multi-Touch Attribution (MTA), and incrementality testing.

About the Role: Data, Measurement and Analytics Specialist

This role sits within Google’s Large Customer Sales organisation, a team that partners with leading brands and agencies to navigate major industry shifts and drive outsized business performance. As a DM&A Specialist, you’ll lead measurement and experimentation strategy end-to-end — from guiding the implementation of Google’s tagging infrastructure (gTag, GTM, server-side GTM) to designing causal inference experiments and building executive-level narratives from data. You’ll help clients integrate first-party data solutions and position their businesses for long-term success as the industry continues to evolve.

Collaboration is at the heart of this position. You’ll partner closely with Google’s internal sales and product teams while simultaneously managing relationships with external clients and vendors. The ability to challenge conventional thinking, build trust with decision-makers, and communicate with clarity at every level of an organisation is essential to succeeding here.

Benefits and Salary

Google offers a competitive compensation package for this role in Canada. The salary range is $156,000–$159,000 CAD, plus a 60% bonus target, equity, and a comprehensive benefits package. Google’s benefits are well-regarded and include health coverage, wellbeing programmes, and a range of perks designed to support the whole employee.

Responsibilities

This role demands both technical depth and business acumen. Day-to-day, you’ll be advising senior client stakeholders, designing measurement strategies, and leading the adoption of Google’s advertising and analytics solutions — all while keeping a close eye on evolving privacy standards and industry trends. Here’s what that looks like in practice:

• Guide clients in building privacy-durable data foundations through the implementation of Google’s tagging infrastructure (gTag, GTM, server-side GTM) and first-party data solutions (Data Manager API, Google Cloud integrations)
• Develop measurement plans for advertisers and agencies using incrementality experiments, MMM, and attribution frameworks to demonstrate real media value
• Act as a technical advisor to analytics, finance, and marketing decision-makers — challenging assumptions and delivering compelling data narratives that drive business decisions
• Lead the business cycle for prioritised data and measurement opportunities across Google Ads and Google Marketing Platform products
• Manage feature adoption, scale AI innovation, and accelerate client business growth through strategic measurement initiatives
• Apply data science, causal inference, and statistical modelling techniques to design incrementality experiments and optimise MMM data inputs
• Help clients navigate changing industry privacy standards while maintaining effective measurement and signal capture

Requirements / Skills

Google is looking for someone with a strong foundation in advanced marketing analytics and a demonstrated track record of influencing executive-level decisions with data. The ideal candidate is equally comfortable in a technical environment and a boardroom — someone who can translate sophisticated models into clear, actionable strategies.

• Bachelor’s degree or equivalent practical experience in a relevant discipline
• 8 years of experience in media analytics, advertising sales, digital media and marketing, consulting, or financial analysis
• Advanced measurement methodology expertise including MMM, MTA, Incrementality Testing (Conversion Lift, Brand Lift), or Causal Impact analysis
• Experience with first-party data strategies, customer data systems, and Google’s measurement ecosystem (Google Analytics, gTag, GTM, key APIs) — preferred
• Executive stakeholder management skills — the ability to influence, advise, and build trusted relationships at the C-suite level
• Statistical proficiency to translate datasets into financial insights, dashboards, and executive-ready presentations
• Cross-functional collaboration abilities to partner with sales, product, and external vendor teams in a complex, matrixed environment

How to Apply

To apply, use the official Google Careers link below to submit your application. Ensure your resume is current and clearly reflects your experience with measurement methodologies and client advisory roles.

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