Sports Lifecycle Marketing Manager, Prime Video LATCANZ Job Opportunity – Toronto, ON – Amazon
Amazon’s Prime Video is at the forefront of the entertainment industry, offering customers an unparalleled choice in what to watch. With a strong focus on original content and sports programming, we are growing rapidly and are now available in over 240 countries and territories worldwide.
As sports content becomes an increasingly strategic focus, we are seeking a talented Sports Lifecycle Marketing Manager to join our LATCANZ Central Marketing Team. If you are passionate about the intersection of sports and streaming media, this is your chance to play a key role in Prime Video’s continued expansion into the sports entertainment space.
About Us
The LATCANZ Central Marketing Team for Prime Video is responsible for driving customer growth and engagement across multiple marketplaces, including Mexico, Brazil, LATAM, Canada, Australia, and New Zealand. We work closely with our colleagues globally to support these regions, with team members based in Mexico, Brazil, Canada, and Seattle.
As we continue to grow, we are looking for a future leader to join our dynamic team and contribute to our mission of delivering the best sports content to our customers.
Role of the Sports Lifecycle Marketing Manager
As a Sports Lifecycle Marketing Manager, you will be responsible for managing all sports-related communications across our outbound and cross-site channels. Your primary objective will be to optimize the acquisition of new Prime Video customers through sports properties, drive engagement with the Prime Video Hub, and reduce attrition of sports-driven customers. Your key responsibilities will include:
- Customer Lifecycle Strategy: Develop and execute a comprehensive customer lifecycle marketing strategy for sports-driven customers, including season launch support, customer onboarding, in-season engagement, and churn prevention.
- Campaign Creation and Execution: Lead the end-to-end creation and execution of marketing campaigns, managing key inputs such as targeting, segmentation, messaging, localization, creative content/design, and planning.
- Scalability and Automation: Implement new best practices for outbound and out-of-app marketing, driving scalability and automation across the LATCANZ region.
- Quality Assurance: Ensure campaigns are executed to the highest standards across all marketing channels by conducting thorough QA and approval processes.
- Data-Driven Insights: Perform deep-dive analysis to provide data-based recommendations and collaborate with Business Intelligence teams to understand advanced campaign performance.
- Cross-Functional Collaboration: Work closely with other channel leads, as well as peers in other regions within Prime Video and Amazon, to support key launches and partnerships.
- Product Team Collaboration: Partner with Product Teams to drive automation across campaigns, enhancing customer retention and engagement.
Requirements
Basic Qualifications:
- 4+ years of professional non-internship marketing experience.
- Experience using data and metrics to drive improvements.
- Experience with Excel or Tableau, including data manipulation, macros, charts, and pivot tables.
- Experience managing or working within cross-functional marketing and creative teams.
- Experience building, executing, and scaling cross-functional programs or marketing campaigns from concept to completion.
- Experience in audience segmentation and targeting.
Preferred Qualifications:
- Experience in multi-territory campaign management.
- Experience in digital marketing and content production timelines and processes.
Working Conditions
This position is based in Toronto, ON, Canada. As part of Amazon’s commitment to a diverse and inclusive workplace, we offer flexible work arrangements and a dynamic work environment that fosters innovation and creativity.
Compensation & Benefits
Amazon offers a competitive salary and a comprehensive benefits package, including health, dental, and vision coverage, paid time off, and a retirement savings plan. Specific benefits and compensation details will be provided during the interview process.
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How to Apply
Don’t miss this opportunity to be part of Prime Video’s exciting growth in the sports entertainment space. Apply today to join our team as a Sports Lifecycle Marketing Manager in Toronto, ON.