Specialist, Paid Social – Canadian Tire – Toronto, ON

Canadian Tire Corporation is one of Canada’s most recognized retail and services companies, and their In-House Digital Media agency (CTDi) is growing. Based in Toronto, Ontario, the Specialist, Paid Social role is a hands-on position for a digital marketer ready to take ownership of paid social media campaigns across major platforms — from campaign set-up to performance optimization and reporting.

This role sits within CTDi and reports directly to the Manager, Paid Social. Day-to-day, you’ll be the technical and analytical backbone of the team — trafficking campaigns, monitoring delivery, and surfacing insights that keep performance on track. If you’re comfortable inside Facebook Ads Manager, TikTok for Business, or Pinterest Ads, and you like digging into data to find answers, this is a role worth exploring.

About the Role: Specialist, Paid Social

The Specialist, Paid Social is responsible for the full lifecycle of paid social campaign management — from initial set-up through ongoing optimization. You’ll manage campaigns across multiple social buying platforms, keep internal and external stakeholders aligned on performance and pacing, and deliver regular reporting and analysis. The role demands someone who can juggle multiple campaigns simultaneously while staying detail-oriented and solutions-focused.

You’ll work closely with internal teams and external partners, serving as a key point of contact on campaign health. When delivery or pacing issues arise, you’ll be expected to troubleshoot quickly and escalate where necessary. Collaboration, communication, and analytical thinking are at the core of what makes someone successful here.

Benefits and Salary

Canadian Tire offers a salary range of $50,000 to $65,000 per annum for this position, with final compensation dependent on experience, internal equity, and market conditions. In addition to competitive pay, the company provides a comprehensive benefits and retirement program, performance incentives, a Continuing Education Program, and various perks to support your overall well-being. Employees also enjoy product discounts, access to the Triangle Learning Academy, Canadian Tire Profit Sharing, and mental health benefits of up to $5,000 per year for eligible employees and their families. Career growth opportunities are wide-ranging across CTC’s family of companies.

Responsibilities

As the Specialist, Paid Social at CTDi, you’ll be hands-on with campaign execution from start to finish. Your work directly impacts the performance of Canadian Tire’s paid social media investment, making accuracy, responsiveness, and analytical thinking essential every day.

• Manage the day-to-day implementation of paid social media campaigns across multiple buying platforms including set-up, monitoring, and optimization
• Facilitate regular check-ins with internal and external partners to guide and oversee campaign performance, pacing, and general campaign management
• Troubleshoot campaign delivery and pacing issues, supporting the team in addressing immediate concerns as they arise
• Provide recommendations on tactics, audiences, placements, and pacing for social marketing campaigns
• Deliver weekly, monthly, and ad-hoc reporting and analysis as required by the team and stakeholders

Requirements / Skills

The ideal candidate brings a solid foundation in paid social media execution and a genuine interest in data-driven marketing. Canadian Tire values people who can analyze, prioritize, and problem-solve in a fast-moving campaign environment while working collaboratively across teams.

• 1–2 years of hands-on experience managing paid campaigns on social platforms
• Platform proficiency across Facebook, Instagram, Pinterest, TikTok, and similar channels
• Strong understanding of Dynamic Ads and Product Catalog requirements
• Familiarity with data management platforms used in digital advertising
• Microsoft Excel proficiency — comfortable with reporting, data analysis, and campaign tracking
• Problem-solving mindset with the ability to analyze situations and prioritize actions to meet business objectives

How to Apply

To apply, use the official link below to submit your application through Canadian Tire’s careers portal. Make sure your resume is up to date and reflects your hands-on experience with paid social media campaigns before submitting.

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