Product Manager, Automotive Digital – Canadian Tire – Toronto, ON

Canadian Tire Corporation is looking for a Product Manager, Automotive Digital to join their team in Toronto, Ontario. This is a senior-level role focused on shaping the digital future of one of Canada’s most recognized retail brands — specifically within the automotive products and services space. If you thrive at the intersection of customer experience, technology, and business strategy, this could be the right move for you.

In this role, you’ll own the full product lifecycle — from defining vision and roadmap to overseeing delivery and measuring performance. You’ll work across engineering, design, analytics, and business teams to build automotive digital products that genuinely improve how customers interact with Canadian Tire online and through mobile channels.

About the Role: Product Manager, Automotive Digital

As the Automotive Digital Product Manager, you’ll lead the strategy, development, and ongoing enhancement of Canadian Tire’s automotive digital product portfolio. Your work will directly influence customer engagement, digital revenue growth, and the overall user experience across the company’s digital channels. You’ll define product KPIs, translate customer insights into actionable roadmaps, and guide cross-functional teams toward meaningful outcomes.

Collaboration is central to this position. You’ll partner with leaders in Engineering, Design, Architecture, QA, Analytics, and Business to ensure product investments are grounded in both technical feasibility and customer value. You’ll also provide strategic direction to a Product Owner who manages day-to-day backlog execution, keeping sprint priorities aligned with the broader roadmap.

Benefits and Salary

Canadian Tire offers a salary range of $80,000 to $131,000 per year, depending on experience, skills, and other role-specific factors. In addition to competitive pay, employees receive comprehensive benefits and retirement programs, performance incentives, continuing education programs, career growth opportunities, and product discounts. The enhanced flex benefits package includes $5,000 per year in mental health benefits for eligible employees and their families, along with access to total well-being tools and resources. Canadian Tire Profit Sharing and savings programs are also available for eligible staff.

Responsibilities

This role spans strategic product planning through to execution and performance tracking. The Automotive Digital Product Manager is expected to lead with a customer-first mindset while driving alignment across multiple business units and technical teams. Here’s what the day-to-day work looks like:

• Define and own the product vision, strategy, and roadmap, ensuring alignment with business objectives, customer needs, market opportunities, and competitive insights
• Lead product discovery and prioritization activities by collaborating with business stakeholders, internal teams, and external partners to identify opportunities and establish strategic priorities
• Champion customer-centric development by ensuring digital products deliver strong usability, accessibility, and customer value through user research, testing, and data-driven insights
• Partner with cross-functional leaders in Engineering, Design, Architecture, QA, Analytics, and Business to align product investments with business value and technical feasibility
• Provide strategic direction to the Product Owner, ensuring features, user stories, and sprint priorities align with the overall roadmap and business objectives
• Own product outcomes by defining KPIs, measuring success, analyzing results, and making informed decisions to optimize customer experience and business value
• Drive stakeholder engagement by managing expectations, facilitating decision-making, and ensuring transparency on priorities, roadmap progress, risks, and delivery outcomes
• Lead continuous improvement efforts by monitoring customer feedback, user satisfaction, market evolution, and product performance to identify innovation opportunities

Requirements / Skills

Canadian Tire is looking for a product leader who brings deep digital product experience, a data-driven mindset, and the ability to align diverse teams around a shared vision. Strong communicators with a background in agile environments and a genuine understanding of customer behaviour will be well-positioned for this role.

• Bachelor’s or Master’s degree in Computer Science, Engineering, Business Administration, or a related field
• Minimum 5 years of experience as a Product Manager or similar role within a digital product development environment
• Demonstrated track record of driving the development and launch of successful digital products or services from concept to delivery
• Strong understanding of agile methodologies with hands-on experience working in cross-functional agile teams
• Familiarity with web technologies, mobile applications, APIs, analytics tools, CMS platforms, e-commerce solutions, and other digital tools
• Proficiency in data analysis to drive insights and inform product decisions; experience with A/B testing methodologies is an asset
• Excellent written and verbal communication skills to collaborate effectively with stakeholders at various levels of the organization
• Understanding of the automotive retail industry, including parts cataloguing, inventory management, and automotive e-commerce, is a strong advantage

How to Apply

To apply, use the link below to visit the official Canadian Tire job posting. Make sure your resume is current and tailored to highlight your experience in digital product management before submitting.

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