Marketing Consultant, Triangle Loyalty & Partnerships – Canadian Tire – Toronto, ON

Canadian Tire Corporation is looking for a Marketing Consultant, Triangle Loyalty & Partnerships to join the Triangle Marketing team at their headquarters in Toronto, Ontario. This is a meaningful role within one of Canada’s largest and most respected loyalty programs — Triangle Rewards — which serves approximately 12 million members coast to coast.

In this position, you’ll sit at the intersection of brand strategy, digital marketing, and partnership management, working across internal teams and external agencies to bring campaigns to life. If you have a passion for omni-channel marketing and want broad organizational exposure, this role offers exactly that.

About the Role: Marketing Consultant, Triangle Loyalty & Partnerships

Reporting to the Marketing Manager, Triangle Program & Partnerships, the Marketing Consultant plays a central part in planning, strategizing, and executing best-in-class marketing campaigns across the Triangle Rewards portfolio. You’ll collaborate with brand, creative, data analytics, and marketing operations teams to ensure integrated campaign execution across digital, social, TV, print, radio, out-of-home, and in-store channels.

This is a highly cross-functional role that requires strong project management skills and the ability to manage multiple priorities simultaneously. You’ll contribute to annual marketing plans, support creative and media brief development, and champion brand consistency through every campaign touchpoint — all while keeping a close eye on performance metrics and deadlines.

Benefits and Salary

The typical hiring range for this role is between $53,000 and $88,000 CAD annually, with a target salary range of $60,000 to $70,000 CAD annually, depending on experience, skills, and other factors. Canadian Tire also offers competitive benefits including store discounts, Triangle Learning Academy supported learning, Canadian Tire Profit Sharing, and retirement and savings programs for eligible employees. An enhanced flex benefits program includes $5,000 per year in mental health benefits for eligible employees and their families, along with total well-being tools and resources.

Responsibilities

The Marketing Consultant is responsible for driving the full lifecycle of integrated marketing campaigns — from strategic planning through to execution and performance evaluation. You’ll work closely with internal teams, external agencies, and program partners to deliver campaigns that deepen customer loyalty and engagement across all key channels.

• Contribute to the development of annual marketing plans and collaborate with program partners to advance business and marketing objectives
• Strategize, test, and implement digital-led marketing campaigns across diverse customer touchpoints in collaboration with internal and external teams
• Coordinate with marketing operations, data analytics, and cross-functional support teams to ensure strategic alignment and flawless campaign execution
• Support the creation of integrated creative and media briefs that give partner agencies clear direction to produce innovative campaigns
• Oversee implementation of mass marketing activities across Digital, Social, TV, Print, Radio, Out-of-Home, and In-Store Signage within budget
• Manage internal reviews for campaign collateral to maintain brand consistency and adherence to brand standards
• Handle multiple projects simultaneously, navigating tight deadlines and shifting priorities to deliver high-quality results

Requirements / Skills

The ideal candidate brings a strong background in retail, loyalty, or partnership marketing and thrives in a fast-paced, collaborative environment. Canadian Tire values professionals who are equally comfortable working independently and as part of a cross-functional team, with a genuine commitment to excellence and innovation.

• 3+ years of marketing experience with a solid foundation in retail, loyalty, or partnership sectors
• 3+ years of digital marketing expertise spanning email, web, social media, and mobile platforms
• Proven omni-channel campaign experience delivering integrated campaigns at scale using data and digital insights
• Highly collaborative with the ability to work independently or within dynamic team environments
• Excellent written and verbal communication skills with strong problem-solving abilities and exceptional attention to detail
• Strong project management skills with the ability to prioritize multiple tasks and consistently meet deadlines

How to Apply

To apply, visit the official job posting using the link below. Make sure your resume is up to date before submitting your application.

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