Digital Content Authoring Specialist – Canadian Tire – Toronto, ON

Canadian Tire Corporation is one of Canada’s most recognized and trusted retailers, and they’re looking to bring a Digital Content Authoring Specialist onto their team in Toronto, Ontario. This is a solid opportunity for someone with a background in digital content management and eCommerce who wants to work across a broad range of digital properties for an iconic national brand.

In this role, you’ll be at the centre of how canadiantire.ca and related digital platforms look, feel, and perform. From building and deploying content updates to managing SEO elements and supporting personalization tools, this position touches nearly every corner of the digital experience.

About the Role: Digital Content Authoring Specialist

As the Digital Content Authoring Specialist, you’ll work closely with the Manager of Digital Merchandising Operations and the Associate Manager of Digital Authoring to execute digital marketing and content strategies across Canadian Tire Corporation’s suite of digital properties — including canadiantire.ca, Triangle.com, Triangle Retail Media, Gas+, and others. Day-to-day, you’ll be the primary authoring contact, building and deploying both English and French content via CMS platforms across web, app, and in-store channels.

You’ll also play a key role in quality assurance, ensuring that content meets accessibility standards (AODA/WCAG), brand guidelines, and performance benchmarks. Collaboration is a big part of this job — you’ll be regularly liaising with IT, Creative, and cross-functional partners to keep projects on track and communicate any roadblocks proactively.

Benefits and Salary

Canadian Tire offers a competitive salary with a typical hiring range of $53,000 to $88,000 CAD annually, and a target salary range of $55,000 to $67,500 CAD annually, depending on experience and skills. In addition to salary, employees enjoy store discounts, access to the Triangle Learning Academy for continuous development, Canadian Tire Profit Sharing, and retirement and savings programs for eligible employees. The enhanced flex benefits package includes $5,000 per year in mental health benefits for eligible employees and their families, along with total well-being tools and resources.

Responsibilities

The Digital Content Authoring Specialist at Canadian Tire wears many hats. From deploying bilingual content updates to monitoring accessibility compliance and contributing to SEO strategy, this role keeps the digital experience sharp and consistent across all platforms. Here’s a breakdown of what you’ll be doing day to day:

• Implement digital campaigns and content builds, acting as the primary authoring contact for canadiantire.ca and related digital properties
• Build, test, and deploy bilingual (English and French) content updates via CMS platforms across web, app, and in-store channels
• Manage workback schedules independently using Adobe Workfront to ensure timely delivery of authoring and publishing tasks
• Maintain website quality by adhering to content, accessibility (AODA), and brand standards, and documenting best practices in standard operating procedures
• Conduct site reviews and QA activities to test, maintain, and improve customer experiences on digital properties
• Populate SEO and on-page elements to optimize category pages and content-driven experiences across digital platforms
• Support personalization activities using digital experience tools, including Adobe Target
• Assist with online restrictions intake and solutioning from cross-functional teams, monitoring a shared inbox
• Apply HTML/CSS skills where required, and liaise with IT and Creative teams on functional enhancements
• Leverage AI and automation tools in day-to-day activities and for development purposes

Requirements / Skills

Canadian Tire is looking for a candidate who combines technical digital skills with strong communication and organizational abilities. The ideal person thrives in a fast-moving environment, can manage multiple projects simultaneously, and takes initiative in a cross-functional team setting.

• 2–3 years of experience in a digital environment; digital content authoring experience is a strong asset
• University degree or equivalent experience paired with a relevant certificate in a related field
• Solid understanding of HTML/CSS and content management systems, preferably Adobe Experience Manager (AEM); JavaScript familiarity is an asset
• Familiarity with AODA/WCAG accessibility standards and Adobe Experience Cloud products, including Adobe Target
• eCommerce and e-merchandising knowledge, including general business principles and processes
• Strong communication and presentation skills, with the ability to translate technical requirements into plain language
• Experience with Jira/Confluence and project management tools like Adobe Workfront considered an asset
• Exposure to AI and automation tools such as Microsoft CoPilot is considered an asset

How to Apply

To apply, use the link below to visit the official Canadian Tire job posting. Make sure your resume is up to date and tailored to reflect your digital content and CMS experience before submitting.

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