Consultant, Promo Programs – Canadian Tire – Toronto, ON

Canadian Tire’s Promotional Programs team sits at the intersection of creative strategy and retail marketing — and they’re looking for a Consultant, Promo Programs to join them in Toronto, Ontario. This role is central to shaping how Canadians experience the iconic weekly national flyer, leading everything from promotional strategy through to final creative execution.

If you’re a detail-oriented marketer with a sharp eye for customer behaviour and a knack for managing complex projects across multiple teams, this position offers meaningful work with one of Canada’s most recognized retail brands. You’ll own the creative direction for your assigned business portfolio and lead the planning of Seasonal Guides that reach customers from coast to coast.

About the Role: Consultant, Promo Programs

As a Promotional Programs Consultant, you’ll be responsible for developing customer-centric promotional strategies that support Canadian Tire’s Customer Centric Growth (CCG) initiatives. Your day-to-day will involve guiding the creative vision of the national flyer — from theme development and layout direction to translating seasonal priorities into compelling, customer-facing content. You’ll work directly with Merchandising, Promo Planning, Production, and Creative teams to keep everything running smoothly.

This is a collaborative role that requires strong relationship-building skills and the ability to manage in-season changes without losing sight of the bigger picture. You’ll draw on customer insights, data, and competitive intelligence to sharpen storytelling and support high-quality print and digital executions — all while maintaining creative integrity under tight deadlines.

Benefits and Salary

Canadian Tire offers a broadband salary range of $53,000 to $88,000, with a typical hiring range of $53,000 to $70,000 depending on experience, industry benchmarks, and internal equity. Beyond base pay, the company provides a comprehensive benefits and retirement program, performance incentives, continuing education programs, career growth opportunities, and product discounts. Employees also have access to a $5,000 annual mental health benefit, total well-being tools and resources, Canadian Tire Profit Sharing, and participation in the enhanced flex benefits program.

Responsibilities

In this role, you’ll be driving the end-to-end planning and execution of promotional content that reaches millions of Canadian households. From developing weekly flyer strategies to managing Seasonal Guide production, your work directly impacts how customers engage with Canadian Tire’s offerings across print and digital channels.

• Develop customer-focused promotional strategies for the weekly national flyer and portfolio-specific Seasonal Guides
• Lead theme development, layout direction, and creative planning aligned to category, seasonal, and CCG priorities
• Translate flyer calendar themes into customer-facing layouts and clear creative guidelines
• Collaborate with Promo Planning, Production, and Creative teams to manage page flow and deliver high-quality print and digital executions
• Manage in-season content changes and resolve issues while maintaining creative integrity
• Leverage customer insights, data, and competitive intelligence to inform storytelling and layout decisions
• Build strong cross-functional relationships with Merchandising, Promo Planning, Production, Creative, and Corporate partners
• Support ongoing process improvements in flyer and guide planning workflows

Requirements / Skills

The ideal candidate brings a blend of marketing or merchandising experience and a genuine curiosity about how customers think and shop. Canadian Tire values people who can balance creative thinking with analytical rigour and who thrive when collaborating across multiple departments.

• Degree in Business, Marketing, or a related field
• 1–2 years of experience in merchandising, marketing, or advertising
• Strong communication, collaboration, and relationship-building skills
• Excellent organizational skills with the ability to manage multiple priorities simultaneously
• Analytical mindset with the ability to draw conclusions and make data-informed recommendations
• High attention to detail and a commitment to customer-centric execution
• Knowledge of Canadian Tire and/or retail environments is considered an asset

How to Apply

To apply for this Consultant, Promo Programs position at Canadian Tire, use the link below to submit your application through the official careers portal. Make sure your resume is up to date and tailored to the role before submitting.

Share This Opportunity

Know someone who might be interested? Share this job posting and help them join Canadian Tire in Toronto.