Associate Manager, Marketing Services – Canadian Tire – Toronto, ON

Canadian Tire Corporation is one of Canada’s most recognized and trusted retail companies, and they’re looking for an Associate Manager, Marketing Services to join their team in Toronto, Ontario. This is a hands-on marketing leadership role that spans creative development, production, and deployment across Canadian Tire Petroleum locations — including the Gas+ and Petro-Canada rebrand network.

If you have a background in retail marketing, point-of-purchase (POP) advertising, and managing multi-location promotional campaigns, this role puts you at the centre of some significant brand initiatives. You’ll be overseeing roughly $5M in annual marketing spend and coordinating programs across approximately 274 retail locations — a meaningful scope of responsibility.

About the Role: Associate Manager, Marketing Services

The Associate Manager, Marketing Services leads the full lifecycle of POP advertising and promotional strategies that drive awareness, trial, and customer loyalty across Canadian Tire Petroleum and affiliated businesses. This includes fuel, convenience, car wash, propane, lottery, and loyalty programs — with a particular focus on the ongoing Petro-Canada Rebrand initiative. You’ll be responsible for budgeting, creative development, vendor sourcing, production, and deployment across both forecourt environments and in-store and highway signage.

Collaboration is central to this position. You’ll work closely with Regional Business Managers, creative agencies, finance teams, retailers, and external vendors to maintain brand consistency, meet regulatory requirements, and deliver marketing materials that are operationally sound and on budget. The role requires 10–15% local travel within the GTA for site visits, retailer engagement, and vendor meetings.

Benefits and Salary

Canadian Tire offers a broadband salary range of $64,000 to $106,000, with a typical hiring range between $85,000 and $95,000. Final compensation depends on experience, internal equity, and market conditions. In addition to a competitive salary, employees receive store discounts, access to the Triangle Learning Academy, Canadian Tire Profit Sharing, and retirement and savings programs. The enhanced flex benefits package includes $5,000 per year in mental health benefits for eligible employees and their families, along with total well-being resources and mental health tools.

Responsibilities

In this role, you’ll be the driving force behind end-to-end marketing execution for Canadian Tire Petroleum’s network — from managing planograms and signage programs to overseeing vendor relationships and budget reconciliation. These responsibilities require a strong blend of project management discipline, creative collaboration, and operational precision.

• Lead end-to-end execution of marketing services programs across Canadian Tire Petroleum, including Gas+ and Petro-Canada branded locations, ensuring campaigns are on time, on budget, and aligned with business objectives
• Manage development and deployment of POP materials, promotional signage, planograms, and advertising programs across approximately 274 retail locations
• Partner with cross-functional stakeholders including Regional Business Managers, retailers, finance teams, creative agencies, and external vendors to bring marketing initiatives to market
• Own the monthly planogram process, providing retailers with clear direction on signage installation, removal, and maintenance requirements
• Manage signage inventory and vendor relationships, coordinating production and distribution to support promotional programs and operational needs
• Support key business initiatives including the Petro-Canada rebrand, loyalty programs, and fuel, convenience, and car wash marketing
• Oversee operational marketing programs including highway signage, receipt roll inventory and distribution, and environmental programs
• Manage advertising budgets of approximately $5M annually, including forecasting, accruals, reconciliations, reporting, and financial analysis
• Ensure brand compliance across all marketing materials, meeting regulatory requirements, brand standards, and operational guidelines
• Travel locally within the GTA (10–15% of time) to support site visits, retailer engagement, and vendor meetings

Requirements / Skills

The ideal candidate brings solid retail or advertising marketing experience combined with proven ability to manage large-scale programs across multiple locations. Canadian Tire values professionals who are both detail-oriented and commercially minded, capable of navigating vendor relationships and financial accountability simultaneously.

• 3 to 5+ years of experience in marketing, advertising, retail marketing, or a related field
• University degree or college diploma in Marketing, Business, or a related discipline
• Proven project management skills, with the ability to execute multiple initiatives and meet competing deadlines
• Experience with POP, signage, or in-store marketing execution programs across retail environments
• Strong vendor management and stakeholder engagement skills, with the ability to collaborate across cross-functional teams
• Financial acumen, including experience managing budgets, forecasting, expense tracking, and reporting
• Exceptional attention to detail and a commitment to operational excellence
• Proficiency with Microsoft Office, particularly Excel, Word, and PowerPoint

How to Apply

To apply for this position, use the official job posting link below. Make sure your resume is up to date and tailored to highlight your marketing management and retail experience before submitting.

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