Associate Manager, Customer Strategy – Canadian Tire – Toronto, ON

Canadian Tire Corporation is one of Canada’s most recognized and trusted retail brands, and their Toronto headquarters is looking to add a sharp, analytically driven professional to their Customer Strategy team. As an Associate Manager, Customer Strategy, you’ll sit at the intersection of data, insights, and strategic decision-making — helping shape how millions of Canadians experience the brand.

This is a role for someone who thrives on turning complex data into compelling stories. You’ll be working alongside cross-functional teams in Marketing, Loyalty, Pricing, Merchandising, and more — translating customer intelligence into growth strategies that make a real impact on the business.

About the Role: Associate Manager, Customer Strategy

Day to day, you’ll be leading strategic projects and workstreams that span customer acquisition, engagement, retention, and value perception. You’ll independently manage initiatives from insight to execution, navigating ambiguity with confidence and keeping stakeholders aligned at every step. Your work will directly inform how Canadian Tire thinks about its customers and competes in the market.

Whether you’re building an executive-ready business case, analyzing large datasets to surface a hidden opportunity, or collaborating with analytics and insights partners to sharpen recommendations, you’ll be expected to bring both structured problem-solving and strategic storytelling to everything you do. The ability to connect customer behaviour to commercial outcomes is central to this role.

Benefits and Salary

Canadian Tire offers a broadband salary range of $64,000 to $106,000 CAD annually, with a typical hiring range between $64,000 and $85,000 CAD annually. Final compensation depends on experience, internal equity, and market benchmarks. Beyond the base salary, the company provides a comprehensive benefits and retirement program, performance incentives, continuing education support, mental health benefits of $5,000 per year for eligible employees and their families, Canadian Tire Profit Sharing, product discounts, and real career growth opportunities through programs like the Triangle Learning Academy.

Responsibilities

As an Associate Manager in Customer Strategy, your responsibilities span strategic leadership, data analysis, and cross-functional collaboration. You’ll be driving business recommendations that directly influence how Canadian Tire grows and retains its customer base — making each task meaningful and high-impact.

• Lead strategic projects and workstreams from insight to execution, managing stakeholders and navigating ambiguity in an agile manner
• Develop customer and value strategies that drive growth and build competitive advantage across the organization
• Identify customer needs, behaviours, pain points, and market opportunities through research, analytics, and insights
• Generate strategic recommendations that improve acquisition, engagement, retention, and customer value perception
• Analyze large and complex datasets to identify actionable insights, quantify opportunities, and support decision-making
• Translate insights into clear, compelling executive-ready presentations, business cases, and recommendations
• Partner with cross-functional teams including Marketing, Loyalty, Pricing, Merchandising, Customer Experience, and Analytics to solve business challenges
• Influence decisions through structured problem solving, data-driven analysis, and strong strategic storytelling

Requirements / Skills

The ideal candidate brings a blend of analytical rigour, strategic thinking, and a genuine curiosity about customer behaviour. Canadian Tire values professionals who can independently manage complex projects, communicate clearly to senior audiences, and continuously push for better customer outcomes in a fast-paced, evolving environment.

• 3–5 years of experience in Customer Strategy, Insights, Analytics, Consulting, Business Strategy, or a related field
• Strong business acumen with the ability to understand challenges, identify opportunities, and develop customer-focused solutions
• Advanced analytical and problem-solving skills, including the ability to structure ambiguous business questions and translate data into recommendations
• Advanced Excel skills and experience working with large datasets, including data manipulation, analysis, and modelling
• Experience using customer research and analytics to inform business decisions and identify growth opportunities
• Excellent communication and presentation skills, including developing materials for senior stakeholders
• Strong collaboration and relationship-building skills across cross-functional teams
• A customer-centric mindset with a passion for understanding customer behaviour and improving the customer experience

How to Apply

To apply for this Associate Manager, Customer Strategy position at Canadian Tire in Toronto, click the link below to access the official job posting. Ensure your resume is up to date and tailored to the role before submitting your application.

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