Associate Customer Acquisition Representative – Amazon – Toronto, ON

AWS Canada is looking for early-career talent ready to break into tech sales. Based in Toronto, Ontario, this Associate Customer Acquisition Representative (ACAR) role with Amazon Web Services puts you at the forefront of cloud computing sales — working within the AWS Cloud Sales Center (CSC) to drive customer engagement and build sales pipeline through structured prospecting activities.

This isn’t a passive role. You’ll be on the phone, doing research, qualifying leads, and helping connect potential customers with AWS sellers. It’s a high-touch, coaching-rich environment designed to develop your foundational sales and technology skills while immersing you in the world of Generative AI and cutting-edge cloud technology.

About the Role: Associate Customer Acquisition Representative

As an ACAR at Amazon Web Services, you’ll be responsible for initiating early-stage customer contact through cold calls, lead follow-up, and prospect research. Your goal is to generate qualified first-meeting bookings for AWS sellers each week — a key metric that drives the top of the sales funnel. You’ll also document pre-qualification information, maintain CRM records, and identify key customer contacts and pain points through thorough internal and external research.

You’ll work closely within the Customer Acquisition organization, supported by structured coaching and daily performance targets. Strong candidates in this role bring a customer-first mindset, resilience in outbound sales, and a genuine curiosity for cloud technology. Accuracy and consistency in managing account data and CRM systems are essential to succeeding here.

Benefits and Salary

This position offers an hourly wage ranging from $21.58 to $36.10 CAD, depending on experience, qualifications, and location. As part of Amazon’s total compensation approach, the package may also include sign-on payments and Restricted Stock Units (RSUs). Amazon provides a comprehensive benefits package including health insurance (medical, dental, vision, prescription, and basic life & AD&D), a Registered Retirement Savings Plan (RRSP), a Deferred Profit Sharing Plan (DPSP), paid time off, and additional resources to support health and overall well-being.

Responsibilities

Day-to-day, the Associate Customer Acquisition Representative plays a critical role in building the early stages of the AWS sales pipeline. You’ll spend much of your time on outbound prospecting activities, generating qualified meetings, and supporting sellers with thorough pre-call research and documentation. Every interaction is an opportunity to create customer value and build your own skills in cloud technology sales.

• Prospect and engage with potential customers through outbound activities, including cold calls and lead follow-up, to generate a minimum number of first sales meetings per week
• Document and share comprehensive pre-qualification information to support effective initial sales conversations with AWS sellers
• Research and identify key customer contacts and potential pain points through internal and external sources
• Apply AWS qualification methodology to support initial discovery conversations with both new and existing customers
• Maintain CRM accuracy by investigating and updating account records in internal systems
• Continuously develop knowledge of AWS offerings, industry trends, and cloud computing advancements including Generative AI
• Drive results toward daily and quarterly targets within a structured, performance-driven team environment

Requirements / Skills

This role is built for early-career professionals who are motivated, communicative, and eager to grow in a tech sales environment. Amazon values candidates who are proactive, resilient, and bring genuine enthusiasm for building customer relationships and pursuing goals with consistency.

• Bachelor’s degree required — this is a non-negotiable baseline qualification
• Sales experience (through internships, part-time, or full-time roles) involving prospecting, cold calling, lead qualification, or pipeline management is a strong asset
• Strong communication skills — comfortable engaging with diverse audiences, writing clearly, listening actively, and matching the right tone for the situation
• Self-starter mentality — you actively seek opportunities to improve, show resilience under pressure, and stay driven toward goals without being micromanaged
• CRM familiarity and comfort maintaining detailed, accurate records in sales tools is beneficial
• Curiosity about cloud technology and a willingness to continuously learn about AWS products and industry developments

How to Apply

To apply, visit the official Amazon job posting using the link below. Make sure your resume is up to date before submitting your application.

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