Associate Content Program Manager – Canadian Tire – Toronto, ON

Canadian Tire Corporation is one of Canada’s most recognized retail brands, and their in-house creative and marketing teams are just as dynamic as their store floors. Based in Toronto, ON, this Associate Content Program Manager role sits at the intersection of storytelling, strategy, and execution — a rare chance to shape how millions of Canadians experience the Canadian Tire brand across every channel.

If you thrive in fast-moving environments where no two days look the same, this role puts you at the heart of omni-channel content marketing — from briefing creative teams to presenting campaign results to executives. You’ll help bring the “create once, publish everywhere” philosophy to life across eCommerce, digital, print, in-store, and paid media.

About the Role: Associate Content Program Manager

As the Associate Content Program Manager, you’ll be responsible for establishing and executing omni-channel content marketing programs for CTC brands. Working alongside channel owners in eCommerce, digital marketing, strategic marketing, brand marketing, print marketing, in-store marketing, and promo programs, you’ll develop high-performing content strategies that deliver a consistent customer experience across every touchpoint.

This role requires someone who can translate marketing objectives into creative, results-driven content while managing budgets, timelines, and stakeholder relationships with confidence. You’ll chair meetings, advocate for creative work, align cross-functional teams, and ensure content is delivered to standard — all while collaborating closely with creative directors, designers, writers, producers, and third-party partners.

Benefits and Salary

Canadian Tire offers a broadband salary range of $64,000 – $106,000 CAD annually, with a typical hiring range of $75,000 – $85,000 CAD per annum depending on experience, skills, and other factors. In addition to competitive compensation, employees enjoy career growth opportunities, product discounts, the Triangle Learning Academy for supported learning, Canadian Tire Profit Sharing, and retirement and savings programs. The enhanced flex benefits program includes up to $5,000 per year in mental health benefits for eligible employees and their families, along with total well-being tools and resources.

Responsibilities

Day to day, this role blends creative collaboration with project management rigour. You’ll be the connective tissue between internal clients, creative teams, and channel owners — ensuring every piece of content is strategically aligned, on time, and built to perform. Here’s what you’ll be doing regularly:

• Translate marketing objectives into results-driven, creative, and inspiring omni-channel content with a storytelling focus
• Collaborate with cross-functional groups to incorporate content consistently across all customer channels and touchpoints
• Establish and manage project timelines and deliverables while providing stakeholders with regular status updates
• Measure creative results through data, providing insight and presenting campaign performance reports to executives
• Execute content strategies from conception to market, leveraging the full capabilities of creative and production teams
• Manage requests from internal clients — evaluating requirements, identifying content opportunities, aligning on channel needs, developing omni-channel briefs, and building project plans with budgets
• Chair and lead creative review meetings, advocate for the work, build consensus, and communicate outcomes to the project team
• Collaborate closely with content producers on original video and photography productions, finding creative solutions to project challenges

Requirements / Skills

The ideal candidate brings a blend of creative sensibility and structured project management. Canadian Tire is looking for someone with hands-on experience running marketing programs at scale — someone comfortable in a room with executives one day and on a production set the next. Here’s what you’ll need to stand out:

• University education in business, commerce, marketing, or a related field
• 5–10 years of experience in account management or creative project management within an agency or in-house creative team
• Omni-channel marketing experience across both digital and traditional channels, including paid media best practices and creative execution
• Proven track record leading small and large creative programs across all media channels
• Proficiency in Microsoft Office, project management tools, and workflow systems
• Production experience (stand-out asset): 3+ years managing in-house shoots, productions, and SKU handling

How to Apply

To apply for this Associate Content Program Manager position at Canadian Tire in Toronto, use the official application link below. Make sure your resume is up to date and tailored to reflect your experience in omni-channel content and creative program management before submitting.

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