Sr. GTM Specialist, Sales Workflows GTM – Amazon – Toronto, ON
Location: Toronto, ON | Company: Amazon
Amazon Advertising Canada is looking for a Senior Go-To-Market Specialist to join the Workflows GTM team in Toronto, Ontario. This is a high-impact role embedded at the intersection of sales strategy, AI-powered tooling, and large-scale enablement — directly shaping how thousands of global sellers work every day.
The Workflows Go-To-Market (WGTM) team collaborates with Ads Sales leadership and Tech/Science organizations to boost seller efficiency through smarter workflow design and scaled adoption of AI-powered sales tools. If you thrive on combining deep sales domain knowledge with data-driven thinking and cross-functional influence, this role offers real scope and measurable impact.
About the Role: Sr. GTM Specialist, Sales Workflows GTM
As a Senior GTM Specialist, you’ll own the full cycle of workflow optimization — from mapping out seller processes and pinpointing efficiency gaps, to crafting compelling positioning, running scaled enablement programs, and translating multi-channel feedback into concrete product requirements. You’ll be working across continents and time zones, partnering with Sales leadership, Tech, and Science teams to make a measurable difference in how 3,000+ global sellers operate daily.
This role is built for someone with an entrepreneurial mindset who is comfortable with ambiguity, thrives on detail-orientation, and can prioritize effectively in a fast-moving environment. Strong cross-functional collaboration and the ability to influence senior stakeholders are essential to success in this position.
Benefits and Salary
The base salary for this position ranges from $111,300 to $185,800 CAD annually for the Toronto location. As a total compensation company, Amazon’s overall package may also include sign-on payments and restricted stock units (RSUs), with final compensation determined by experience, qualifications, and location. Amazon offers a comprehensive benefits package that includes health insurance (medical, dental, vision, prescription, basic life and AD&D), a Registered Retirement Savings Plan (RRSP), a Deferred Profit Sharing Plan (DPSP), paid time off, and additional resources to support health and well-being.
Job Details
🏢 Company: Amazon Advertising Canada Inc.
📍 Location: Toronto, ON
🆔 Requisition ID: 10473860
💰 Pay: $111,300 – $185,800 CAD annually
Responsibilities
Day to day, this role spans workflow analysis, strategic messaging, enablement program execution, and cross-functional collaboration. The work you do directly influences how thousands of sellers interact with AI tools, making productivity gains tangible and measurable across global Ads Sales organizations.
- Map and optimize end-to-end seller workflows by analyzing processes, identifying efficiency opportunities, and providing AI capability recommendations to Tech and Science teams
- Build cohesive messaging that translates technical AI capabilities into clear productivity and revenue benefits, resonating with global Ads sales teams
- Design and execute scaled enablement programs, including quarterly launch events for 3,000+ sellers, self-service training content, and automated adoption strategies using telemetry data
- Collect and synthesize multi-channel seller feedback from hackathons, Walk the Store events, and data-driven adoption insights, translating findings into prioritized product requirements
- Partner with Sales leadership and cross-functional teams globally to align adoption goals, manage relationships, and drive change management for new AI-powered workflows
Requirements / Skills
Amazon is looking for a seasoned professional who brings both strategic GTM expertise and strong analytical capabilities to the table. The ideal candidate is someone who can influence at a senior level, communicate with clarity, and move comfortably between big-picture strategy and ground-level execution.
- Bachelor’s degree required; MBA is an asset
- 10+ years of experience in Go-To-Market, Business Development, Sales, or Consulting
- Strong written and verbal communication skills with proven presentation experience
- Demonstrated ability to influence senior stakeholders across complex, global organizations
- Strong analytical skills with the ability to interpret data and develop actionable enablement strategies or feedback themes for Tech and Science teams
- Knowledge of general AI tools and experience using Salesforce are considered strong assets
- Experience creating and implementing large-scale programs and improving business processes is a plus
How to Apply
To apply, visit the official Amazon job posting using the link below. Make sure your resume is up to date and tailored to reflect your GTM and sales enablement experience before submitting.
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Job Summary & Tips for Applying
Quick Summary & What to Highlight: This Sr. GTM Specialist role at Amazon Advertising Canada in Toronto is a strong fit for candidates who excel in go-to-market strategy, sales enablement, and cross-functional stakeholder management. On your resume, emphasize any experience with large-scale program launches, AI tool adoption, and your ability to translate technical capabilities into business value. If you’ve previously worked in sales consulting, business development, or advertising technology, make sure to highlight specific achievements and responsibilities that align with this position.
Resume & Application Tips: Before applying, tailor your resume to match the job description. Include keywords like go-to-market, workflow optimization, and sales enablement that appear in the posting. Quantify your achievements where possible (e.g., “led enablement program for 2,000+ sellers” or “reduced workflow friction by 30% through process redesign”). Write a brief cover letter expressing your genuine interest in Amazon and why you’re excited about this opportunity in Toronto. Double-check your application for spelling errors and ensure your contact information is current.
Interview Preparation: If selected for an interview, research Amazon‘s Leadership Principles, recent advertising technology initiatives, and company culture beforehand. Prepare specific examples using the STAR method (Situation, Task, Action, Result) to demonstrate your GTM expertise, data-driven decision-making, and ability to influence senior stakeholders. Common questions may include scenarios about managing large-scale rollouts, handling feedback from diverse teams, and driving adoption of new tools across global organizations. Dress appropriately for a technology and advertising environment, arrive 10–15 minutes early if interviewing in person, and bring copies of your resume. Prepare thoughtful questions about the role, team dynamics, and growth opportunities. After the interview, send a thank-you email within 24 hours reiterating your interest in the position.
