Regional Campaign Lead – Tesla – Vancouver, BC

Tesla is looking for a driven, strategic thinker to step into the role of Regional Campaign Lead based in Vancouver, British Columbia. This is a high-impact position within Tesla’s North America Sales and Delivery Organization, where you’ll be at the forefront of shaping how the brand grows across a key Canadian region. If you thrive in fast-moving environments and have a knack for building programs that actually move the needle, this one’s worth a closer look.

At the core of this role is the development and execution of strategic outbound campaigns designed to grow brand awareness and expand Tesla’s market presence. You’ll own regional initiatives across events, self-serve programs, and media opportunities — working alongside cross-functional teams, vendors, and leadership to ensure every campaign delivers measurable results.

About the Role: Regional Campaign Lead

As the Regional Campaign Lead, you’ll be responsible for the full lifecycle of regional campaigns — from initial strategic planning through to execution, performance tracking, and optimization. This includes leading high-impact events, managing vendor negotiations, and identifying new media opportunities that push Tesla’s top-of-funnel growth. You’ll bring independent judgement to solve logistical challenges on the fly, always keeping Tesla’s best interests at the forefront.

Collaboration is a big part of this role. You’ll work closely with internal stakeholders and external partners alike, managing regional budgets and ensuring resources are allocated effectively. Your ability to translate data-driven insights into refined strategies will directly influence Tesla’s regional market share trajectory. Flexibility to travel up to 50% of the time, including evenings, weekends, and holidays, is part of the scope.

Benefits and Salary

Tesla offers a competitive benefits package to its employees. While specific compensation details for this role were not listed in the posting, Tesla is known for providing comprehensive benefits including health coverage, employee perks, and opportunities to grow within one of the world’s most recognized companies in sustainable energy and transportation.

Responsibilities

The day-to-day work of a Regional Campaign Lead at Tesla blends strategic thinking with hands-on execution. You’ll be the driving force behind regional growth programs, ensuring campaigns are well-coordinated, on budget, and delivering real impact. From planning large-scale events to reviewing post-campaign data, every part of the role requires both attention to detail and big-picture thinking.

• Lead end-to-end strategy for planning, coordination, and delivery of high-impact events, media opportunities, and self-serve expansion across your region
• Exercise independent judgement to resolve logistical and operational challenges during event planning and execution with Tesla’s best interests in mind
• Manage relationships with business partners, vendors, local media, and cross-functional teams to strengthen event logistics and community engagement
• Negotiate with external stakeholders to bring forward opportunities that meaningfully advance Tesla’s mission and regional growth objectives
• Monitor event KPIs, conduct post-event reviews, and apply data-driven insights to refine processes and scale successful strategies
• Provide strategic guidance to leadership on top-of-funnel initiatives, shaping the regional growth curve through actionable insights
• Manage regional budgets and optimize resource allocation to support sustainable regional growth

Requirements / Skills

The ideal candidate for this role brings a blend of strategic marketing expertise and strong program management capabilities. Tesla is looking for someone who can work autonomously, communicate effectively at all levels, and has a genuine passion for the company’s mission in sustainable energy. A background in demand generation or campaign management is essential.

• Bachelor’s Degree in Communications, Marketing, Project Management, or equivalent experience — plus 4+ years in demand generation or strategic program management
• Expertise in strategic planning and execution of demand generation programs, with experience advising senior leadership
• Vendor negotiation and budget management experience with minimal oversight, focused on scalable top-of-funnel growth programs
• Strong multitasking and organizational skills — ability to manage multiple projects with attention to detail in a fast-paced, ambiguous environment
• Advanced analytical skills to evaluate program performance using data, trends, and reporting tools
• Valid driver’s licence and willingness to travel up to 50%, including evenings, weekends, and holidays as needed

How to Apply

To apply for this position, follow the link below to the official Tesla careers page. Make sure your resume is current and tailored to highlight your campaign management and strategic planning experience before submitting.

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