Demand Generation Rep – Amazon Web Services – Toronto, ON

AWS is growing its Cloud Sales Center (CSC) team in Toronto, Ontario, and is looking for a driven Demand Generation Representative to help businesses of all sizes make the move to Amazon Web Services. If you thrive in a fast-paced technology sales environment and want to work at the forefront of cloud adoption, this role puts you right at the centre of that action.

In this position, you’ll be the engine behind top-of-funnel pipeline activity — researching accounts, qualifying leads, and generating meaningful business opportunities across a wide portfolio of prospects and existing customers. It’s a role where technical curiosity, relationship building, and high-volume outreach all come together in a single day’s work.

About the Role: Demand Generation Representative

As a Demand Generation Representative (DGR) within the AWS Global Sales organization, you’ll own all top-of-funnel activity for your assigned territories. That means conducting high-quality account research, sourcing net-new contacts, executing outbound campaigns, and qualifying inbound opportunities from marketing and partner channels. You’ll work closely with Account Teams to understand the industries, accounts, and personas within your territories — building relationships from technical admins through to C-suite executives.

This is a collaborative role that requires both sales discipline and technical acumen. You’ll use effective communication to uncover critical business challenges and match them with the right AWS solutions, while keeping pipeline data accurate and up to date in Salesforce CRM. Working across internal teams and external partners, you’ll develop and execute prospecting plans that identify new customer use cases and expand services within existing accounts.

Benefits and Salary

The base salary range for this role is $24.00 – $40.00 CAD per hour. Amazon’s total compensation package may also include sign-on payments, restricted stock units (RSUs), and sales incentives depending on qualifications and experience. Benefits include comprehensive health insurance (medical, dental, vision, prescription, and basic life & AD&D), a Registered Retirement Savings Plan (RRSP), Deferred Profit Sharing Plan (DPSP), paid time off, and additional wellness resources. Final compensation is determined based on experience, qualifications, and location.

Responsibilities

Day to day, a Demand Generation Representative at AWS is responsible for building and managing the top of the sales funnel — from initial account research through to opportunity creation. These responsibilities are the foundation of AWS’s growth engine, ensuring that the right prospects are engaged at the right time with the right message.

• Source net-new contacts at scale and execute high-volume prospecting across thousands of assigned accounts
• Qualify inbound and outbound leads from marketing, partner channels, and self-generated outreach campaigns
• Partner with Account Teams to develop territory plans and ensure opportunities are clearly defined with next steps
• Conduct discovery and qualification calls to uncover customers’ critical business issues and align them with AWS solutions
• Track pipeline activity accurately using Salesforce CRM and self-service reporting tools
• Expand services breadth within the existing customer base through account planning and territory management
• Innovate outreach strategies through both one-to-many and one-to-one campaigns to engage new and existing customers
• Achieve defined input and output goals including contacts sourced, calls completed, meetings scheduled, and opportunities created

Requirements / Skills

AWS is looking for candidates who bring a genuine passion for cloud technology and a demonstrated ability to navigate complex sales environments. Whether your path has been traditional or non-traditional, what matters most is your drive, curiosity, and ability to connect with customers at every level of an organisation.

• Experience in IT sales with a track record of engaging prospects and driving business opportunities
• Executive-level prospecting skills — ability to navigate accounts from senior technical contacts to Line of Business executives
• Bachelor’s degree or equivalent experience
• CRM proficiency (Salesforce preferred) for pipeline tracking and reporting — considered an asset
• Strong communication skills with the ability to uncover business needs and present relevant solutions
• Technical curiosity — comfort learning and leveraging cloud technology concepts to serve customer needs

How to Apply

To apply, visit the official job posting using the link below. Make sure your resume is up to date before submitting your application.

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