App Marketing Lead, WW International and Prime Shopping – Amazon – Vancouver, BC

Amazon’s Global International Shopping team is on the hunt for a seasoned App Marketing Lead to drive app installs and engagement across more than 200 countries. Based in Vancouver, BC, this role sits at the intersection of paid app marketing, cross-border e-commerce strategy, and global growth — covering three major business lines: Amazon Bazaar, Amazon Exports, and Amazon Prime International.

If you thrive in high-visibility environments, enjoy presenting directly to VP and SVP-level leaders, and have hands-on experience scaling digital marketing channels across multiple markets, this role offers the breadth and impact that’s hard to find elsewhere.

About the Role: App Marketing Lead

As the App Marketing Lead for WW International and Prime Shopping, you’ll own the strategy, execution, and measurement of all paid app marketing initiatives designed to drive shopping app installs and deepen customer engagement globally. You’ll manage multi-million dollar marketing budgets across channels such as App Store marketing, influencer campaigns, social media, and promotions — both executing independently and coordinating with agencies and central channel teams.

This role requires you to set up proper measurement frameworks and tooling in partnership with Tech, Product, and BI/DE teams, while also developing Go-To-Market strategies at the SVP level. You’ll maintain paid marketing playbooks, report channel performance weekly to senior and C-Suite leaders, and work closely with cross-functional stakeholders including BizOps, Finance, Legal, Global Comms, Prime, Prime Video, and Payments.

Benefits and Salary

Amazon offers a competitive base salary range of $67,000 to $111,800 CAD annually for this position in Vancouver. Total compensation may also include sign-on payments and restricted stock units (RSUs), with final compensation determined based on experience, qualifications, and location. The benefits package includes comprehensive health insurance (medical, dental, vision, prescription, basic life and AD&D), a Registered Retirement Savings Plan (RRSP), a Deferred Profit Sharing Plan (DPSP), paid time off, and additional resources to support health and well-being.

Responsibilities

This role demands both strategic vision and hands-on execution. You’ll be responsible for the full lifecycle of paid app marketing — from channel strategy and budget management to performance reporting and stakeholder alignment — across three international Amazon business lines serving customers in 200+ countries.

• Own and drive paid app marketing strategies to grow app installs and engagement, collaborating with partner teams to launch integrated cross-funnel campaigns
• Develop marketing investment frameworks, customer segmentation models, positioning strategies, and competitive differentiation approaches
• Define paid app and App Store marketing channel strategies within SVP-level Go-To-Market (GTM) plans for new programs and features
• Build and maintain detailed paid marketing playbooks and experimentation plans aligned with product roadmaps, customer needs, and business priorities
• Set up reporting mechanisms to communicate performance and manage the marketing P&L for Amazon Bazaar, Amazon Exports, and Amazon Prime International
• Collaborate with strategic channel and product partners to establish scalable strategies that automate, streamline, and optimize AI solutions in marketing practices
• Report channel performance and growth metrics to senior and C-Suite leaders on a weekly basis

Requirements / Skills

Amazon is looking for a marketing leader who combines strong analytical capabilities with a proven track record in paid digital marketing and cross-functional collaboration. The ideal candidate is both a strategic thinker and an executor who’s comfortable managing large budgets and presenting to executive audiences.

• 4+ years of professional marketing experience (non-internship) with demonstrated results
• Data-driven approach — experience using data and metrics to measure and improve marketing performance
• Technical proficiency in Excel or Tableau for data manipulation, macros, charts, and pivot tables
• Paid media expertise spanning affiliate marketing, PPC, SEM, social media advertising, TV, print, and digital channels
• Campaign management experience building and optimizing multiple simultaneous marketing campaigns
• Cross-functional collaboration — experience working within or managing cross-functional marketing and creative teams
• Multi-territory campaign management experience (preferred)
• Generative AI proficiency — demonstrated ability to leverage AI tools to enhance workflow efficiency and evaluate AI-generated outputs (preferred)

How to Apply

To apply for this App Marketing Lead position at Amazon in Vancouver, use the official application link below. Make sure your resume is up to date and tailored to reflect your paid app marketing and digital channel experience before submitting.

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