Video Strategy Lead – Google – Toronto, ON

Google’s Large Customer Sales (LCS) team is looking for a Video Strategy Lead based in Toronto, Ontario. This is a senior-level role at the intersection of media strategy, creator partnerships, and revenue growth — built for someone who thrives on shaping how Canada’s biggest advertisers show up on YouTube and Google’s advertising platforms.

In this position, you’ll work directly with sales teams to develop and execute video strategies that drive measurable results for clients with complex, large-scale media propositions. If you’re passionate about digital video, creator campaigns, and data-driven storytelling, this role puts you at the forefront of how modern brands grow.

About the Role: Video Strategy Lead

The Video Strategy Lead sits within Google’s LCS team, which serves as a strategic partner to the world’s leading brands and agencies. Your mandate is broad: partner with sales to exceed customer objectives, identify new opportunities for incremental impact, and own a video sales goal across a key product area. You’ll lead client-facing meetings and workshops, bringing differentiated value propositions to life through market-relevant insights.

A big part of this role involves developing and refining go-to-market strategy — both leveraging global and regional frameworks and adapting them for the Canadian market. You’ll need to balance day-to-day execution with longer-term thinking, placing well-informed bets on the creator strategies that will win tomorrow. Cross-functional collaboration is central to this position, as you’ll work across teams to drive revenue, unlock key product metrics, and pioneer next-generation video buying and measurement strategies.

Benefits and Salary

This role offers a salary range of $138,000 – $141,000 CAD per year, plus a 40% bonus target, equity, and a comprehensive benefits package. Google is known for investing significantly in its employees — visit Google’s careers page to learn more about the full scope of benefits available.

Responsibilities

As the Video Strategy Lead, you’ll be expected to operate both strategically and tactically — shaping market approach while staying close enough to client realities to drive real outcomes.

• Partner with sales to build and execute plans that exceed customer objectives and drive video revenue across YouTube and third-party inventory
• Identify new strategic opportunities for Google to drive incremental impact and incubate solutions in market
• Develop, leverage, and refine go-to-market strategy with the objective to improve sales teams’ approach to supporting clients with large, multi-faceted media propositions
• Lead customer meetings and workshops, ensuring engaged perspectives and differentiated value propositions come to life through unique market-relevant insights
• Own a video sales goal across a key product area
• Shape how Canada’s largest advertisers grow their investment on Google and YouTube through innovative creator partnerships
• Pioneer next-generation video buying, creator integration, and measurement strategies

Requirements / Skills

Google is looking for a candidate with a strong foundation in digital media and sales strategy, combined with hands-on experience in creator campaigns and data-driven decision making. You’ll need both the technical fluency to mine insights from data and the communication skills to turn those insights into compelling narratives that move clients and internal teams to action.

• Bachelor’s degree or equivalent practical experience
• 5 years of experience in digital media, sales, marketing, or product roles
• Experience working with digital organizations and identifying ways to improve product and customer strategy
• Experience planning, buying, and measuring offline and online media (preferred)
• Creator campaign strategy experience, including managing digital creator campaigns to drive business impact (preferred)
• Proficiency in mining data to create insights and build compelling stories and narratives (preferred)
• Strong business acumen with a proven track record of identifying how market trends translate into business opportunities (preferred)
• Skills in brand measurement, attribution, and inspiring followership (preferred)
• Excellent communication skills, with the ability to develop and deliver simple, compelling messages that translate into sales narratives (preferred)

How to Apply

To apply, visit the official Google job posting using the link below. Make sure your resume is up to date and tailored to reflect your experience in digital media strategy and video before submitting.

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