Specialist, Digital Operations & Display (Programmatic) – Canadian Tire – Toronto, ON

Canadian Tire Corporation is looking for a detail-oriented and analytically minded Specialist, Digital Operations & Display (Programmatic) to join their team in Toronto, Ontario. If you have hands-on experience managing programmatic campaigns across platforms like DV360, Google Ads, and Amazon DSP, and you thrive in a fast-paced digital marketing environment, this could be the right move for your career.

This role sits at the intersection of campaign execution, performance optimisation, and data-driven decision-making. You’ll be responsible for trafficking display and video campaigns from setup through to in-flight optimisation, working alongside strategy, analytics, and creative teams to deliver results that matter.

About the Role: Specialist, Digital Operations & Display (Programmatic)

As a programmatic specialist, your day-to-day will involve building and QA’ing campaign setups, monitoring delivery and pacing, and executing optimisations that move the needle on performance KPIs. You’ll be managing insertion orders, line items, creative trafficking, audience targeting, and conversion tracking with a high level of precision and accountability.

You’ll also play a key role in tagging and tracking implementation, including Floodlights, conversion pixels, and verification integrations with tools like IAS and DoubleVerify. Maintaining strong documentation practices, supporting billing reconciliation, and contributing to testing roadmaps are all part of the scope. This is a role for someone who takes operational rigour seriously and brings a proactive mindset to problem-solving.

Benefits and Salary

Canadian Tire offers a competitive salary with a hiring range of $44,000 to $73,000 CAD annually, and a target range of $50,000 to $60,000 CAD annually, depending on experience, skills, and market factors. Employees also receive store discounts, access to the Triangle Learning Academy for professional development, Canadian Tire Profit Sharing, and retirement and savings programs. The enhanced flex benefits program includes up to $5,000 per year in mental health benefits for eligible employees and their families, along with total well-being tools and resources.

Responsibilities

In this role, you’ll own the full lifecycle of programmatic display and video campaigns — from initial trafficking and setup through to daily monitoring and in-flight optimisation. Your work directly impacts campaign accuracy, delivery performance, and the overall effectiveness of Canadian Tire’s digital media investment.

• Traffic and execute end-to-end programmatic display and video campaigns across DSPs including DV360, Google Ads, and Amazon DSP
• Build and QA campaign setups including insertion orders, line items, creatives, audiences, brand safety settings, viewability, frequency caps, and conversion tracking
• Monitor daily campaign delivery, pacing, and performance against KPIs, identifying and resolving issues promptly
• Execute in-flight optimisations such as bid adjustments, budget reallocations, audience refinements, and frequency tuning to improve campaign results
• Implement and validate tagging and tracking, including Floodlights, conversion pixels, UTM parameters, and verification integrations (IAS, DoubleVerify)
• Partner with internal teams (Strategy, Analytics, Creative) and external vendors to ensure campaigns launch on time and aligned to plan
• Maintain campaign documentation including media plans, trafficking sheets, naming conventions, blocking lists, and QA checklists
• Support reporting by pulling data from DSPs and analytics platforms, identifying key performance trends and insights
• Contribute to testing roadmaps for audiences, inventory, creative, and frequency strategies, documenting learnings along the way
• Support billing reconciliation, discrepancy investigations, and media delivery validation

Requirements / Skills

The ideal candidate brings at least two years of hands-on programmatic or paid media experience and a solid grasp of the technical and analytical fundamentals that underpin digital campaign management. Canadian Tire values candidates who combine operational discipline with a proactive, problem-solving mindset.

• 2+ years of experience in programmatic or paid media execution, including trafficking or campaign management
• Working knowledge of DV360, Google Ads, and Amazon DSP including campaign setup, optimisation levers, and reporting
• Strong understanding of programmatic fundamentals: RTB, audiences (1P/3P), deal types (PMP, PG), inventory types, and bidding strategies
• Solid grasp of digital KPIs and measurement including CTR, CPM, CPA, ROAS, viewability, reach/frequency, and attribution
• Experience with tracking and tagging — Floodlights, pixels, UTM parameters, and conversion tracking setups
• Familiarity with verification and brand safety tools such as IAS, DoubleVerify, or MOAT
• Proficiency in Excel or Google Sheets, including pivot tables and basic formulas
• Strong attention to detail with a focus on QA, accuracy, and process rigor across all campaign activities
• Effective cross-functional communication skills and ability to manage multiple campaigns simultaneously in a fast-paced setting

How to Apply

To apply for this Specialist, Digital Operations & Display (Programmatic) position at Canadian Tire in Toronto, use the link below to access the official job posting. Make sure your resume is up to date and tailored to highlight your programmatic experience before submitting.

Share This Opportunity

Know someone who might be interested? Share this job posting and help them join Canadian Tire in Toronto.