Apple Watch, Home & Audio Product Marketing Manager – Apple – Toronto, ON

Based in Toronto, Ontario, this Product Marketing Manager role at Apple puts you at the centre of some of the most recognized consumer technology products in the world — Apple Watch, Home, and Audio. If you’re passionate about bridging customer insight with product strategy and have a knack for driving growth across diverse markets, this is a role worth exploring.

Spanning Canada and Latin America, this position calls on you to shape product-centric marketing strategies, champion launches, and serve as the critical link between local market needs and Apple’s worldwide product teams. You’ll be influencing roadmaps, crafting market narratives, and working cross-functionally across design, engineering, sales, and communications to bring ideas to life.

About the Role: Apple Watch, Home & Audio Product Marketing Manager

As part of Apple’s Product Marketing group, this role blends product management and marketing into a single, high-impact function. You’ll represent the customer throughout the entire product lifecycle — from concept and development right through to launch — working to infuse innovative features and market insights into everything the team builds. You’ll own the product marketing strategy for Canada and Latin America, articulating the market ambition and identifying pathways to deliver meaningful growth.

Collaboration is at the core of this role. You’ll work alongside marketing, sales, finance, legal, public relations, and engineering teams, acting as both a strategic advisor and an operational leader. Whether you’re reviewing quarterly results, influencing feature roadmaps, or crafting competitive strategies, you’ll bring clarity and momentum to a fast-moving, globally connected organization.

Benefits and Salary

Apple offers a base pay range of $118,600 to $176,900 CAD for this role, with your exact compensation reflecting your skills, qualifications, experience, and location. Beyond base pay, employees are eligible to participate in Apple’s discretionary employee stock programs, including restricted stock unit award recommendations and the Employee Stock Purchase Plan, which allows staff to purchase Apple Inc. stock at a discount. Additional compensation may include discretionary bonuses or commission payments, as well as relocation support. The broader benefits package includes comprehensive medical and dental coverage, retirement benefits, discounts on Apple products and services, and tuition reimbursement for formal education that supports career development at Apple.

Responsibilities

This role demands a balance of strategic thinking and hands-on execution. From steering annual marketing plans to influencing product roadmaps, the Product Marketing Manager is expected to drive decisions that matter across both regional and global teams. Here’s a closer look at what the day-to-day involves:

• Articulate product opportunities in the market, providing product insight and leadership to both Marketing and Sales organizations across Canada and Latin America
• Lead product launches with excellence, ensuring consistent and high-quality execution every time
• Drive the annual Marketing plan as a key stakeholder, identifying opportunities and actions that lead to growth and category leadership, with quarterly and half-yearly reviews
• Liaise between regional and Worldwide PM teams for all local business needs and feature requirements, shaping strategies and contributing to global initiatives
• Influence product feature roadmaps and make clear recommendations that improve the overall customer experience
• Craft market narratives that communicate market dynamics, customer voice, and opportunity in a way that resonates with key stakeholders
• Develop competitive and breakthrough strategies that connect vision to action in a clear and measurable way
• Plan and prioritize work to align with broader organizational goals, using knowledge of business drivers to guide decisions
• Build partnerships and work collaboratively across cross-functional teams including design, engineering, finance, legal, marketing communications, PR, market research, sales, and support

Requirements / Skills

Apple is looking for a candidate who can operate comfortably at the intersection of customer empathy, technical awareness, and strategic marketing. The ideal person brings a track record in product marketing, a strong analytical mind, and the ability to communicate complex ideas with clarity and conviction across diverse markets.

• 5+ years of experience in Product Marketing, Marketing, or a related field
• Proficiency in English is required; proficiency in Spanish, Portuguese, and/or French is a strong asset given the scope of markets covered
• Excellent analytical skills to interpret market data, identify trends, and translate insights into actionable strategies
• Strategic planning expertise, with the ability to develop and execute long-range marketing plans
• Superior storytelling capabilities and strong presentation and negotiation skills
• Instinctive customer focus — the ability to represent the voice of the customer throughout the product lifecycle
• Depth of technical awareness relevant to consumer electronics and Apple’s product ecosystem
• BS/BA degree or equivalent experience (preferred)

How to Apply

To apply, visit the official job posting using the link below. Make sure your resume is up to date and tailored to reflect your product marketing experience before submitting.

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