Channel Strategy – Product Launch & Strategic Projects – Apple – Toronto, Ontario

Toronto is home to one of Apple’s most strategically significant teams in Canada — and right now, they’re looking for a sharp, driven leader to take the helm of Product Launches & Strategic Projects within the Canadian Channel Strategy & Operations (CSO) team. If you’re energized by cross-functional collaboration, large-scale program coordination, and the challenge of bringing new products to market across a national retail landscape, this role is worth a close look.

The Canadian CSO team sits at the intersection of sales, marketing, finance, and global strategy — ensuring that every customer interaction with Apple products across channel retail partners reflects the brand’s commitment to excellence. In this leadership position, you’ll steer new product introductions (NPI) from planning through post-launch review, while also driving transformational strategic projects that elevate the in-store and partner experience across the country.

About the Role: Channel Strategy – Product Launch & Strategic Projects

As the go-to leader for product launches and strategic initiatives on the Canadian CSO team, your scope is both broad and high-impact. You’ll lead operational planning and cross-functional steering for every new product introduction in Canada, coordinating tightly with global teams, local sales, finance, and marketing to ensure seamless execution at every stage. Your work directly influences how Apple products are experienced by Canadian consumers through partner retail environments.

Beyond launches, you’ll champion continuous improvement initiatives — actively exploring opportunities to leverage AI and emerging technologies to streamline processes. You’ll serve as a role model for Apple’s values, navigate ambiguity with confidence, and bring structure and clarity to complex, multi-stakeholder situations. Some domestic and international travel (up to 15% combined) is part of the role.

Benefits and Salary

Apple is widely recognized for offering a comprehensive total rewards package that goes well beyond a paycheque. Employees typically have access to health and wellness benefits, stock purchase programs, product discounts, and a culture that invests meaningfully in professional development and growth. No specific salary figure was listed in this posting, but compensation at Apple is highly competitive within the technology and sales strategy sectors.

Responsibilities

This role demands a leader who can orchestrate complex, multi-team efforts with precision and purpose. From coordinating national product launches to steering long-term transformational projects, your day-to-day will be dynamic, high-stakes, and deeply cross-functional. Here’s what you’ll be accountable for:

• Lead cross-functional coordination and communications across all Canadian stakeholder teams and routes-to-market during new product introductions (NPI)
• Own product launch planning and post-effort review for Canada, working in close collaboration with global Apple teams
• Drive adoption of worldwide and local transformational projects across cross-functional groups
• Identify and implement opportunities to streamline and innovate processes through AI and emerging technologies
• Align business goals with partner needs alongside local sales, finance, marketing, and external retail partners
• Serve as a role model and advocate for Apple’s values and principles within the team and with external partners
• Travel domestically and internationally as needed (approximately 10% local/domestic, 5% international)

Requirements / Skills

Apple is looking for a seasoned professional who brings both strategic vision and operational rigour to the table. The ideal candidate thrives in ambiguous, fast-paced environments and has a track record of leading complex programs without direct authority over every stakeholder. Strong communication, agility, and a genuine passion for process improvement are essential.

• 8+ years of experience in a related role within channel strategy, sales operations, or program management
• Influence without authority — proven ability to drive alignment and results across teams you don’t directly manage
• Process improvement and automation — demonstrated passion and experience in optimizing workflows and systems
• Excellent written and verbal communication skills, with the ability to tailor messaging for all organizational levels
• Strong organizational and time management skills, with the ability to manage multiple unrelated projects simultaneously
• Consultative skills and the ability to build relationships quickly across diverse stakeholder groups
• Change management and learning agility — comfortable adapting to evolving priorities and environments
• Bachelor’s degree or equivalent practical experience required
• Project management experience in an agile environment is a strong asset
• Familiarity with Apple hardware and software products and knowledge of the Canadian retail landscape are considered assets

How to Apply

To apply, visit the official Apple job posting using the link below. Make sure your resume is up to date and reflects your experience with cross-functional program management and channel strategy before submitting.

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