Loyalty Specialist – Canadian Tire – Toronto, ON

Canadian Tire Corporation is one of Canada’s most recognized retail brands, and right now they’re looking for a Loyalty Specialist to join their team in Toronto, Ontario. This is a chance to step into a role that sits at the intersection of marketing technology, loyalty program operations, and cross-functional collaboration — supporting campaigns that reach millions of Canadians.

In this position, you’ll be deeply involved in the day-to-day execution of loyalty marketing campaigns, from configuring offers within loyalty management systems to validating targeting logic and coordinating with stakeholders across the business. If you thrive in environments where precision matters and timelines are real, this role delivers exactly that kind of meaningful, detail-driven work.

About the Role: Loyalty Specialist

The Loyalty Specialist is responsible for creating, configuring, and validating loyalty offers across multiple programs and channels. You’ll translate campaign business requirements into system configurations, support personalized member offers, and ensure every promotion launches accurately and on time. You’ll work alongside teams in Marketing, Merchandising, Digital, CRM, Analytics, and with external vendors throughout the campaign lifecycle.

A significant part of this role involves quality assurance and testing — validating audience criteria, offer mechanics, earning conditions, exclusions, and reward calculations before any campaign goes live. You’ll also help monitor offer performance post-launch, document configurations and outcomes, and participate in continuous improvement initiatives that reduce defects and improve operational efficiency.

Benefits and Salary

Canadian Tire offers a broadband salary range of $64,000 to $106,000 CAD annually, with a typical hiring range of $64,000 to $85,000 CAD annually, depending on experience, internal equity, and market alignment. In addition to competitive pay, employees receive comprehensive benefits and retirement programs, performance incentives, continuing education support, product discounts, career growth opportunities, mental health benefits of $5,000 per year, Canadian Tire Profit Sharing, and other perks supporting overall well-being.

Responsibilities

As a Loyalty Specialist, your day-to-day work centres on executing loyalty campaigns with accuracy and efficiency. From initial configuration to post-launch monitoring, you’ll be the operational backbone ensuring that every offer delivers the right experience to the right members at the right time.

• Create and configure loyalty offers within loyalty management systems based on documented business requirements
• Support execution of personalized 1:1 member offers, targeted campaigns, promotional events, flyer offers, and ad hoc initiatives
• Translate campaign requirements and offer logic into accurate system configurations
• Conduct comprehensive testing and QA to validate offer setup, targeting, rewards, and member experience
• Identify defects, troubleshoot issues, and document test results thoroughly
• Validate audience criteria, offer mechanics, earning conditions, exclusions, and reward calculations
• Coordinate with business stakeholders to resolve configuration issues and clarify campaign requirements
• Monitor offer performance during launch periods and escalate issues where necessary
• Maintain detailed documentation of offer configurations, testing outcomes, and operational procedures
• Participate in continuous improvement initiatives to increase operational efficiency and reduce defects

Requirements / Skills

The ideal candidate for this role brings a strong foundation in marketing operations or loyalty program management, paired with the analytical mindset needed to navigate complex campaign configurations. Canadian Tire values people who are detail-oriented, collaborative, and comfortable managing multiple priorities under tight deadlines.

• Post-secondary education in Business, Marketing, Operations, Technology, or a related field
• 1–3 years of experience in loyalty operations, marketing operations, campaign execution, QA, or e-commerce operations
• Strong attention to detail and commitment to accuracy in all configurations and validations
• Analytical and problem-solving skills with the ability to troubleshoot campaign issues effectively
• Microsoft Office proficiency, particularly Excel, for data analysis and reporting
• Experience with loyalty programs, CRM platforms, or marketing technology solutions
• Knowledge of QA and testing methodologies applied to campaign management or offer configuration
• Familiarity with customer segmentation and personalized marketing concepts

How to Apply

To apply for this Loyalty Specialist position at Canadian Tire in Toronto, use the link below to access the official job posting. Make sure your resume is up to date and tailored to highlight relevant loyalty, marketing operations, or campaign execution experience before submitting.

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