CA-Expert – Apple – Surrey, BC

Surrey, British Columbia is home to one of Apple’s retail locations, and right now the team is looking for an Expert to join the floor. This isn’t your average retail role — as an Apple Expert, you’re the go-to person for customers navigating the full Apple ecosystem, from devices to services to purchasing options. If you thrive on meaningful conversations, love staying ahead of the latest technology, and genuinely enjoy helping people get the most out of their products, this role is built for you.

Day to day, you’ll be on the store floor demonstrating products, understanding what customers actually need, and guiding them toward the right solutions. Beyond serving customers, you’ll act as a mentor and knowledge-sharing resource for your peers — elevating the team’s performance and contributing to a culture where everyone does their best work.

About the Role: CA-Expert

The Expert role at Apple Retail is centred on delivering a top-tier customer experience while consistently achieving strong sales results. You’ll engage customers with curiosity and care, identify what they’re looking for, and present the full range of Apple products and services in a way that’s tailored to each individual. Whether someone is buying their first iPhone or expanding a full Apple setup, you help make that journey seamless and informed.

Beyond your own interactions, you’ll support teammates across the store and help maintain the high standards that define the Apple Retail experience. You’ll stay current on product updates, purchase options, and sales processes — and you’ll contribute actively to an inclusive, collaborative workplace where every voice and perspective is valued.

Benefits and Salary

The base pay range for this Expert position is between $27.42 and $36.59 per hour, with most new hires starting at $27.42. Pay is determined based on skills, qualifications, experience, and location. Beyond base pay, Apple offers a robust total compensation package that includes comprehensive medical and dental coverage, retirement benefits, and a range of discounted Apple products and free services. Employees can also become Apple shareholders through discretionary restricted stock unit awards and the Employee Stock Purchase Plan. Additionally, Apple provides tuition reimbursement for formal education related to career advancement, and this role may be eligible for discretionary bonuses or commission payments as well as relocation assistance.

Responsibilities

As an Apple Expert, your responsibilities span both direct customer engagement and team support. You’ll be expected to consistently deliver results on the sales floor while also helping elevate the knowledge and performance of those around you. Every interaction is an opportunity to create a meaningful, only-at-Apple experience.

• Drive top-performing sales by identifying customer needs, presenting relevant Apple products and services, and guiding them through their purchasing journey
• Stay current on Apple’s full product lineup, services, purchase options, and Product Zone sales processes
• Mentor and support peers by sharing knowledge about products, services, and ownership opportunities across the store
• Deliver an exceptional customer experience by personalising solutions and communicating them clearly and effectively
• Maintain accuracy and follow operational guidance in all aspects of your role
• Assist in other store areas as needed, including customer service and support functions
• Champion inclusion and diversity by respecting differences and contributing to a welcoming store environment

Requirements / Skills

Apple is looking for someone who brings both retail or sales experience and a genuine passion for technology and people. The ideal candidate is adaptable, curious, and comfortable working in a fast-paced environment where no two customer conversations are the same. Strong communication skills and a collaborative mindset are essential to thriving in this role.

• Retail or sales experience, or related work background that demonstrates customer engagement skills
• Proficiency in written and spoken English (French proficiency required for Quebec-based roles)
• Availability to work flexible hours, including nights, weekends, and public holidays as business needs dictate
• Knowledge of Apple products and services across the ecosystem is a strong asset
• Proven track record in delivering top sales and customer experience results
• Ability to multitask and support multiple customers simultaneously in a high-energy retail environment
• Commitment to continuous learning — staying up to date on Apple and third-party products to enhance the customer experience

How to Apply

To apply, visit the official Apple job posting using the link below. Make sure your resume is up to date and reflects your relevant retail or sales experience before submitting.

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