Territory Lead, Channel Retail – Apple – Regina, SK

Based in Regina, Saskatchewan, this Territory Lead, Channel Retail role at Apple puts you at the centre of the brand’s retail presence across an entire territory. If you’re passionate about technology, thrive on building relationships, and love inspiring teams to deliver exceptional customer experiences, this is the kind of role where your skills genuinely matter.

You’ll spend your days working across multiple points of sale — coaching reseller teams, conducting product demonstrations, upholding Apple’s merchandising standards, and connecting directly with customers. It’s a field-based, high-autonomy position that rewards people who are self-motivated and deeply connected to the Apple ecosystem.

About the Role: Territory Lead, Channel Retail

As a Territory Lead, you are responsible for driving business results and growing Apple brand awareness throughout your defined territory. You’ll work closely with store teams and regional leadership, spending meaningful time on the floor inspiring reseller staff with your knowledge of Apple products and services. Your ability to read the market — understanding local demographics and consumer behaviour — will shape how you approach each location and customer interaction.

This role requires strong collaboration and leadership skills, as you’ll be influencing partners at every level of their organization. You’ll also be responsible for ensuring that Apple fixtures, product exposures, and merchandising elements are maintained to the highest standards across all locations in your territory. The schedule is built around business needs, including evenings and weekends, and you’ll need to provide your own reliable transportation to travel throughout the territory.

Benefits and Salary

This is a salaried, full-time position with a compensation range of $57,000 to $76,100 (midpoint $66,600), based on years of experience. There are no commissions for this role, however you may be eligible for an annual bonus and stock awards based on individual and company performance. Apple’s full-time benefits program begins on day one of employment, giving you immediate access to the comprehensive package from the moment you start.

Responsibilities

In this role, you’ll be actively present across your territory — meeting customers, coaching partner teams, and ensuring Apple’s brand is represented at its best. Every day brings a mix of relationship building, product education, and merchandising oversight that collectively drives sales and elevates the customer experience.

• Influence store and regional leadership across multiple points of sale to build strategic plans, achieve partner sales targets, and grow the business
• Train and collaborate with reseller teams on Apple products, services, and merchandising guidelines while developing brand advocates and promoting outstanding customer experiences
• Conduct product demonstrations and consultations — individually or in groups — to promote the Apple ecosystem and communicate product benefits and value propositions to customers
• Uphold merchandising standards by ensuring all Apple fixtures, product exposures, and merchandising elements are current and maintained according to Apple’s guidelines throughout the territory
• Inspect and report daily on fixture and display conditions, escalating issues for timely and effective resolution
• Enrich the customer experience by approaching challenges with creativity, curiosity, and a problem-solving mindset
• Coach and inspire teammates to embody Apple’s values and champion a culture of innovation and continuous improvement
• Build and grow relationships across all levels of partner organizations using interpersonal savvy and situational adaptability

Requirements / Skills

Apple is looking for a candidate who brings genuine passion for technology together with the leadership skills to inspire others. You’ll thrive here if you’re equally comfortable presenting to a group of store associates as you are consulting one-on-one with a customer — and if you’re driven by results without needing someone looking over your shoulder.

• Minimum 3 years of related experience in a relevant field such as sales, retail, or channel development
• Passion for Apple, technology, and the customer experience with a curiosity for continuous learning and eagerness to share knowledge
• Excellent communication and presentation skills with the ability to educate, inspire, and influence others
• Strong relationship building and collaboration skills, including the ability to negotiate and persuade key regional and store-level partners
• Ability to navigate ambiguity and propose creative solutions in a fast-paced, constantly changing environment
• Bachelor’s degree or equivalent experience preferred; background in direct sales or solution-based selling is an asset
• Reliable transportation required for travel throughout the territory

How to Apply

To apply for this Territory Lead, Channel Retail position at Apple in Regina, visit the official job posting using the link below. Make sure your resume is up to date and tailored to highlight your relevant experience before submitting.

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