Business Expert – Apple – Ottawa, Ontario

Ottawa’s Apple Retail team is looking for a Business Expert who thrives on helping businesses find the right technology solutions. This is a sales-focused role that combines deep product knowledge, relationship building, and strategic thinking — all within one of the world’s most recognizable brands. If you’re energized by connecting with business owners and executives, and you genuinely love Apple products, this could be a strong fit.

In this role, you’ll work directly with new and existing business customers to identify their needs, recommend tailored solutions, and close sales. You’ll also serve as a mentor to the broader retail team, helping build a culture where business sales are part of everyone’s contribution — regardless of how a customer chooses to engage with Apple.

About the Role: Business Expert

As a Business Expert at Apple Retail in Ottawa, your primary focus is on establishing and growing relationships with business customers. You’ll showcase Apple and third-party technology solutions, match those solutions to real business needs, and guide customers through the buying process. This isn’t a passive sales role — you’ll proactively reach out, host workshops and briefings, and maintain detailed records in Apple’s Customer Relationship Management (CRM) platform to ensure accurate business intelligence.

Beyond individual sales, you’ll play a leadership role within the store, mentoring colleagues on business customer needs and contributing to an inclusive, collaborative environment that reflects Apple’s core values. Flexibility is essential — this role requires availability for evenings, weekends, and public holidays based on business needs.

Benefits and Salary

The base pay range for this Business Expert role is between $27.42 and $36.59 per hour, with most new hires starting at $27.42. For Ontario candidates, hiring typically occurs up to the midpoint of the range, with exceptions made for candidates who bring significant experience and skills. In addition to base pay, Apple offers comprehensive medical and dental coverage, retirement benefits, discounts on Apple products, free services, and educational reimbursement for courses that support career development at Apple. Employees may also be eligible for discretionary bonuses or commission payments, as well as participation in Apple’s Employee Stock Purchase Plan and restricted stock unit award recommendations.

Responsibilities

The Business Expert role is centred on proactive engagement with business customers and delivering tailored technology recommendations. Every interaction is an opportunity to build a lasting relationship between the customer and Apple Retail, while also elevating the sales capabilities of the entire store team.

• Engage and establish relationships with new and existing business customers by showcasing Apple and third-party technology
• Identify ownership opportunities by understanding business needs and presenting relevant products, services, and solutions
• Serve as the expert on business solutions and mentor retail team members on business customer needs
• Collaborate on business sessions, briefings, workshops, and events to recommend unique offerings tailored to each customer
• Maintain accurate records in Apple’s CRM platform to support business intelligence and long-term relationship tracking
• Build long-term relationships with local business customers through proactive outreach, exceptional service, and informed recommendations
• Contribute to an inclusive environment by respecting differences and demonstrating Apple’s values of inclusion and diversity in daily activities

Requirements / Skills

Apple is looking for a top sales performer who brings strong interpersonal skills, genuine enthusiasm for Apple products, and the ability to thrive in a fast-paced retail environment. Candidates who have worked in retail or business-to-business sales and have hands-on experience with Apple’s ecosystem will be well positioned for this role.

• Retail or sales experience — direct experience in a customer-facing or B2B sales environment is required
• Apple product knowledge — familiarity with Apple products, services, and solutions is essential
• English proficiency — strong written and spoken English is required (French proficiency required for Quebec-based roles)
• Communication skills — ability to adapt your communication style to different audiences, including business owners and executives
• Organizational skills — demonstrated ability to set priorities, manage multiple customer relationships, and respond to requests in a timely manner
• Technical understanding — deep knowledge of Apple products, services, and business solutions, including industry trends and third-party integrations
• Schedule flexibility — availability to work evenings, weekends, and public holidays as required by business needs

How to Apply

To apply for this Business Expert position at Apple in Ottawa, use the official application link below. Make sure your resume is up to date and reflects your relevant sales and Apple product experience before submitting.

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