Associate Product Manager, Content Management – Canadian Tire – Toronto, ON

Canadian Tire Corporation is one of Canada’s most recognized retailers, and right now they’re looking for an Associate Product Manager, Content Management to join their team in Toronto, Ontario. This is a cross-functional role sitting at the intersection of technology, marketing, and business operations — ideal for someone who thrives on turning complex business challenges into clear, actionable platform improvements.

This position focuses on the administration and evolution of enterprise content management platforms, specifically Adobe Workfront and Adobe Experience Manager (AEM) Assets. You’ll work closely with stakeholders across Marketing, Creative, eCommerce, and Technology to support platform governance, drive adoption, and help shape the product roadmap through discovery, testing, and delivery.

About the Role: Associate Product Manager, Content Management

At the core of this role is a responsibility to support the ongoing evolution of content management platforms and keep them running efficiently across the organization. You’ll partner with a Product Manager to gather and document business requirements, coordinate with technology and vendor teams, and lead assigned workstreams from discovery through to implementation. The work spans everything from managing platform workflows and user access to identifying opportunities to improve metadata quality, workflow automation, and content supply chain processes.

Beyond platform operations, this role has a strong stakeholder engagement and change enablement component. You’ll be facilitating conversations between business users, subject matter experts, and leadership — helping teams align on requirements and successfully adopt new platform capabilities. Strong communication skills and the ability to influence without formal authority are key to succeeding here.

Benefits and Salary

Canadian Tire offers a broadband salary range of $64,000 to $106,000, with a typical hiring range between $64,000 and $90,000 depending on experience, internal equity, and market conditions. In addition to competitive pay, the role comes with comprehensive benefits and retirement programs, performance incentives, continuing education programs, mental health benefits of up to $5,000 per year for eligible employees and their families, Canadian Tire Profit Sharing, and career growth opportunities including product discounts.

Responsibilities

This role covers a wide range of responsibilities across product support, platform governance, stakeholder engagement, and change management. Day-to-day, you’ll be balancing operational platform tasks with strategic initiatives, making it essential to stay organized and proactively drive alignment across teams.

• Partner with the Product Manager, Content Management to support the evolution of content management platforms and business capabilities
• Gather, document, and refine business requirements from stakeholders across multiple functions including Marketing, Creative, eCommerce, and Technology
• Support product roadmap initiatives through discovery, testing, validation, implementation planning, and release activities
• Administer and govern Adobe Workfront and AEM Assets, including workflows, metadata, user access, content lifecycle processes, dashboards, and custom forms
• Monitor platform usage, adoption trends, operational issues, and opportunities for optimization
• Coordinate issue triage and resolution with technology teams and external partners
• Facilitate stakeholder discussions to understand business challenges and translate them into platform requirements or process improvements
• Lead onboarding and enablement activities for new users, including training, documentation, and communications for new platform capabilities
• Contribute to user guides, best practices, FAQs, and other support materials to drive platform adoption

Requirements / Skills

The ideal candidate brings a blend of product operations experience and strong interpersonal skills — someone who can navigate ambiguity, work independently, and build trusted relationships across all levels of the organization. Canadian Tire values people who can lead through influence and think critically about how platforms, workflows, and data intersect.

• 5+ years of experience in product management, platform administration, business process improvement, or similar cross-functional roles
• Strong stakeholder management and communication skills, with the ability to facilitate discussions across varying technical backgrounds
• Demonstrated ability to influence outcomes and drive progress without direct authority
• Strong analytical and problem-solving skills with the ability to understand complex business processes and think in systems
• Adobe Workfront experience is a strong asset
• Adobe Experience Manager (AEM) Assets or other Digital Asset Management (DAM) platform experience is an asset
• Experience with enterprise SaaS platforms, platform governance, workflow automation, or content supply chain concepts is an asset
• Strong organizational skills with the ability to manage multiple priorities in a fast-paced environment

How to Apply

To apply, use the link below to access the official Canadian Tire job posting. Make sure your resume is up to date and tailored to the role before submitting.

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