Product Marketing Manager, Amazon Canada – Toronto, ON

Amazon Canada is searching for a Product Marketing Manager to lead marketing initiatives for key on-site events, including Holiday and Prime Day. This role requires exceptional project management skills, a keen eye for data, and the ability to manage multiple milestones in a fast-paced environment.

If you excel at driving website optimization and have a passion for data-driven insights, this could be your next exciting challenge.

In this role, you will collaborate across teams to develop, launch, and report on programs that enhance awareness, education, and conversion. You will also be responsible for tracking and measuring the impact of marketing channels, presenting strategies and insights to senior leadership, and ensuring that tactical details are executed flawlessly.

About Amazon Canada

Amazon Canada is a dynamic division of Amazon, focusing on delivering exceptional retail experiences to Canadian customers. As part of Amazon Canada’s Retail Team, you will have the opportunity to work on high-impact marketing strategies that influence the entire industry.

Your work will contribute to Amazon’s growth and ensure that customers have the best possible shopping experience, especially during key events like Prime Day and the holiday season.

Role of the Product Marketing Manager

As the Product Marketing Manager, you will lead end-to-end marketing for Amazon Canada’s retail events. This includes partnering with category and central teams to drive traffic, track and measure channel results, and present strategies to senior leadership. You will also define and own goals, making data-driven recommendations and diving deep into consumer insights to enhance the customer experience.

Key Responsibilities

• Lead marketing for CA retail events, including Prime Day and Holiday.
• Support marquee activations and drive traffic through cross-functional collaboration.
• Track, measure, and report on marketing channel performance and contribute to business reviews.
• Define and own goals, making data-driven recommendations for priorities.
• Dive deep into consumer insights and the competitive landscape to drive customer-focused recommendations.
• Develop communication mechanisms for proactive updates with partner teams and leadership.

Compensation & Benefits

Amazon offers a competitive compensation package, including a base salary and comprehensive benefits. These benefits support you and your eligible family members, providing medical, dental, and vision coverage, as well as parental leave options and retirement savings plans. Join Amazon and contribute to groundbreaking marketing initiatives in Canada.

Requirements

Basic Qualifications:

• 3+ years of professional marketing experience.
• Experience building, executing, and scaling cross-functional marketing programs.
• Experience using data and metrics to drive improvements.
• Experience in multivariate testing, in-app, and onsite marketing.

Preferred Qualifications:

• Experience managing and measuring marketing performance across various channels.
• Experience with paid media and owned channels (e.g., email, onsite).
• Knowledge of analytical tools like Excel and Tableau.
• Experience managing external partners for marketing program development.

Working Conditions

This role is based in Toronto, ON, with options to work out of Seattle, Arlington, or Toronto. You will work in a fast-paced environment, managing high-profile marketing initiatives that impact Amazon’s Canadian retail operations.

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How to Apply

Take the next step in your marketing career by joining Amazon Canada as a Product Marketing Manager.