Senior Product Marketing Manager – Amazon – Toronto, ON

Are you ready to lead marketing initiatives for Amazon Canada’s seasonal shopping events? As a Senior Product Marketing Manager, you will play a pivotal role in developing, launching, and optimizing marketing strategies for events like Mother’s Day, Diwali, Halloween, and Holiday gifting.

This high-impact role combines strategic thinking, data-driven decision-making, and exceptional project management skills. You’ll collaborate across teams, uncover actionable insights, and contribute to Amazon’s positive, results-oriented culture.

Own the Success of Amazon’s Seasonal Events

As a Senior Product Marketing Manager, your mission will be to:

• Lead end-to-end marketing strategies for retail events in Canada.
• Drive traffic, awareness, and conversion by partnering with category and central teams.
• Analyze and report on campaign performance, contributing to business reviews.
• Represent the voice of the customer, using insights to refine programs and enhance customer satisfaction.
• Manage go-to-market strategies and ensure alignment with business goals.

With your expertise, you’ll shape Amazon’s approach to seasonal shopping events, driving measurable results across the Canadian retail market.

Why This Role is Unique

This position offers a rare opportunity to combine creative innovation with analytical rigor. By joining Amazon Canada’s retail team, you’ll have the chance to:

• Work in a dynamic, fast-paced environment with opportunities to collaborate globally.
• Make data-driven decisions to optimize customer experiences across mobile and online platforms.
• Develop cross-functional marketing programs that set new standards in the industry.

Qualifications and Skills

Basic Qualifications

• 6+ years of professional marketing experience.
• Proven ability to use data and metrics to drive improvements.
• Proficiency with Excel or Tableau, including macros, charts, and pivot tables.
• Experience in cross-functional program management and scaling marketing programs.
• Expertise in go-to-market strategies for consumer software or hardware products.

Preferred Qualifications

• Experience with SQL or other analytical tools.
• Strong background in customer segmentation, profiling, and targeting.

How to Apply

Take the next step in your career by joining Amazon Canada as a Senior Product Marketing Manager. This role offers the opportunity to lead game-changing marketing programs while working with a team of industry experts.

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