Strategic Customer and Partner Marketing – Amazon – Toronto, ON
Location: Toronto, ON | Company: Amazon
Amazon Web Services is seeking a results-driven Sr. Account-Based Marketing (ABM) Manager to design and execute high-impact ABM programs for enterprise customers and partners within a designated field territory. This role blends strategic planning and hands-on execution to drive measurable outcomes through targeted, multi-channel initiatives.
You will own end-to-end territory ABM execution, working backwards from customer needs to build data-driven campaigns that accelerate pipeline and revenue growth. Strong project management, analytical skills, and the ability to influence cross-functional stakeholders are essential.
About the role: Senior Account-Based Marketing Manager
In this role, you will design and deliver territory-specific ABM campaigns (1:1 and 1:few) aligned with global frameworks, while building strong relationships with sales teams to translate strategic priorities into effective marketing programs. You will analyze customer data, buying signals, and market trends to guide campaign strategy and optimization.
You will execute multi-channel programs (events, digital, direct), partner with regional marketing teams to complement field marketing efforts, and drive operational excellence through standardized processes, documentation, and best practices. You will track performance, optimize based on metrics, manage budgets with frugality, and share learnings with the global ABM community.
Benefits and Salary
Compensation is not listed in the posting. AWS highlights a culture focused on work-life harmony, mentorship and career growth, and an inclusive team culture, encouraging applicants with diverse backgrounds and non-traditional career paths.
Job Details
📌 Job Type: Senior Account-Based Marketing (ABM) – Strategic Customer & Partner Marketing
📍 Location: Toronto, ON, Canada
🆔 Job ID: 3141560
Requirements / Skills
Basic Qualifications
7+ years of professional (non-internship) marketing experience
7+ years developing and managing acquisition marketing or channel programs
Experience building, executing, and scaling cross-functional marketing programs
Experience using data and metrics to drive improvements
Experience in B2B and high-tech products/services
Experience creating and implementing multi-channel partner marketing programs and joint campaigns that drive growth
Preferred Qualifications
Experience driving alignment with large cross-functional teams and agency partners
Experience designing and executing joint marketing plans with strategic alliance partners with global footprint
3+ years prior ISV experience in data, security, or AI
How to Apply
If you have strong ABM experience and enjoy building measurable, sales-aligned programs for enterprise customers and partners, apply through the AWS posting and submit your application online.
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Job Summary & Tips for Applying
For this Sr. Account-Based Marketing (ABM) Manager role, your strongest advantage is showing how you’ve designed 1:1 and 1:few programs that influence pipeline and contribute to revenue. In your application, highlight ABM examples where you worked backwards from account priorities, turned insights into campaign strategy, and delivered measurable results across channels like events, digital, and direct.
AWS is looking for strong operators, so make your project management and operating rhythm obvious: how you partnered with sales, aligned cross-functional stakeholders, managed timelines, and kept programs running with clean documentation and repeatable processes. Include the metrics you tracked (engagement, ROI, pipeline influence) and how you used data to optimize or scale what worked.
Because this role includes partner and joint marketing, call out your experience building co-marketing motions, coordinating with regional marketing, and managing budgets with discipline. If you have any experience with alliance partners, agency management, or ISV exposure in data, security, or AI, make it easy to spot and tie it directly to ABM execution.
