Sr. Digital Marketing Manager, Field Marketing – Amazon Web Services – Toronto, ON
Amazon Web Services (AWS) is seeking an experienced Sr. Digital Marketing Manager to lead digital marketing campaign execution, supporting the commercial Industry Line of Business (LOB) in the Americas.
In this role, you will create and execute digital marketing programs that scale, implement best practices, utilize new tools and platforms to enhance customer experiences, and make continuous improvements based on data and insights.
About Us
At Amazon Web Services, we are at the forefront of cloud technology, helping businesses of all sizes transform their operations. Our marketing team plays a crucial role in driving customer growth and engagement, and as the Sr. Digital Marketing Manager, you will support a diverse team of field marketing leaders.
Your strategic insight into digital marketing optimization will be key to ensuring that campaigns meet their lead generation goals.
Role of the Sr. Digital Marketing Manager
As the Sr. Digital Marketing Manager, your key responsibilities will include:
- Campaign Execution: Lead the execution of digital marketing campaigns, including project management, build, QA, deployment, testing, and reporting.
- Workflow Management: Oversee intake, scoping, capacity planning, and execution workflow for digital marketing and lead generation activities.
- Process Improvement: Lead initiatives to improve processes and productivity, enabling digital marketers to scale while maintaining high quality and efficiency standards.
- Best Practices: Identify and share best practices for audience targeting, database hygiene, digital marketing strategy, and channel measurement.
- Data Analysis: Develop and analyze digital channel performance metrics to inform future marketing decisions and optimize lead acquisition strategies.
- Template Management: Oversee the creation and optimization of email, landing page, and marketing activity program templates in Marketo and other MarTech tools.
- Stakeholder Communication: Deliver clear, consistent, and frequent communication with Field Marketing stakeholders regarding strategy, tactics, goals, and performance.
Requirements
Basic Qualifications:
- 6+ years of professional non-internship marketing experience.
- Experience using data and metrics to drive improvements.
- Experience with Excel or Tableau (data manipulation, macros, charts, and pivot tables).
- Experience building, executing, and scaling cross-functional marketing programs.
- Experience communicating results to senior leadership.
- Experience using Microsoft Excel to manipulate and analyze data.
Preferred Qualifications:
- Experience creating and executing integrated marketing lead generation campaigns using tactics such as live or virtual events, webinars, email, lead nurture programs, and CRM/sales insights.
- Experience with Salesforce and Tableau.
Working Conditions
This position is based in Toronto, ON, Canada. AWS is committed to a diverse and inclusive workplace, and we offer a dynamic work environment with opportunities for professional growth and development.
Compensation & Benefits
Amazon Web Services offers a competitive salary and a comprehensive benefits package, including health, dental, and vision coverage, paid time off, and a retirement savings plan. Specific benefits and compensation details will be provided during the interview process.
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How to Apply
Join our team at AWS and make an impact in the world of digital marketing. Apply today to become our next Sr. Digital Marketing Manager, Field Marketing in Toronto, ON.