Marketing Lead – AT&T – Dallas, Texas

At AT&T, we are redefining the future of connectivity with a passion for serving our customers through products and services that create meaningful connections and improve lives. Our Corporate teams are driven by innovation and the desire to connect the world, bringing bold ideas to support and transform our business in areas like marketing, finance, and beyond.

The Marketing & Growth Organization is AT&T’s marketing engine, responsible for driving sustainable growth by deeply understanding and championing our customers, captivating them with compelling products, services, and experiences; and building a culturally relevant and beloved brand.

About the Role

In this role, you will serve as a strategic partner, providing input and advocating for marketing initiatives across the organization. You will develop a clear point of view and make overall recommendations on AT&T’s marketing spend to maximize outcomes. Throughout the year, you will monitor performance and make necessary budget adjustments, working closely with the Marketing CFO team and other divisions to ensure that AT&T’s marketing plans are effectively tracked and measured.

Your work will be pivotal in guiding AT&T’s marketing strategy, balancing the needs of multiple products and business lines, and ensuring that our investments drive growth and profitability across the enterprise.

Key Responsibilities

As a Marketing Lead, your core responsibilities will include:

• Annual Marketing Budget Planning: Collaborate on the development of a bottoms-up marketing budget across the organization, providing recommendations on budget thresholds to meet or exceed business KPIs.
• Marketing Mix Investment: Provide quarterly and yearly investment recommendations linked to specific marketing actions, focusing on maximizing return on investment.
• Strategic Planning: Build cross-product investment strategies that prioritize spending based on revenue goals and market dynamics.
• Budget Maintenance: Adjust budgets throughout the year based on business conditions and revised forecasts.
• Internal Communication: Provide executive-level visibility into the marketing budgeting and annual planning process, ensuring key updates are communicated effectively.

Experience & Education

To be successful in this role, you should meet the following qualifications:

• 5+ years of strategy, business intelligence, and budget planning experience in a multi-product consumer and/or B2B environment.
• MBA or other relevant advanced degrees in Finance and/or Marketing are strongly preferred.
• Experience in developing annual marketing budgets and understanding marketing concepts, trends, and best practices.
• Strong financial acumen with experience in complex budget allocations, cost forecasting, and reconciliation.
• Proven ability to drive consensus and collaborate across multiple teams, including senior leaders across functions.

Compensation & Benefits

AT&T offers a competitive salary range of $130,700 – $196,100 for this position. The starting salary within this range may vary depending on your experience, expertise, and education. In addition to a rewarding salary, AT&T provides a comprehensive benefits package, including:

• Medical/Dental/Vision coverage.
• 401(k) plan.
• Tuition reimbursement program.
• Paid Time Off and Holidays (at least 23 days of vacation each year and 9 company-designated holidays).
• Paid Parental Leave and Paid Caregiver Leave.
• Additional sick leave beyond what state and local law require may be available.
• Adoption Reimbursement.
• Disability Benefits (short-term and long-term).
• Life and Accidental Death Insurance.
• Supplemental benefit programs (critical illness/accident, hospital indemnity, group legal).
• Employee Assistance Programs (EAP) and extensive employee wellness programs.
• Employee discounts up to 50% off on eligible AT&T mobility plans, accessories, AT&T internet (and fiber where available), and AT&T phone services.

AT&T is committed to providing a supportive work environment where you can grow your career and make a significant impact. We believe in rewarding hard work with opportunities for professional development and personal growth.

Why Work at AT&T?

At AT&T, you’ll be part of something greater, doing incredible things while being rewarded with the chance to change the world. We offer a career where you can lead transformation, surrounded by trailblazing industry leaders who empower you to go above and beyond.

Whether you’re early in your career or a seasoned professional, you’ll find that AT&T is a place where your contributions are valued and your impact is felt globally.

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How to Apply

Join AT&T as a Marketing Lead in Dallas, Texas, and be part of a team that values innovation, collaboration, and excellence.

Apply today and take the next step in your career with a global leader in communications and technology.