Demand Generation Rep – Amazon – Toronto, ON

Amazon Web Services (AWS) is looking for a Demand Generation Representative (DGR) to join its growing Cloud Sales Center (CSC) team in Toronto, Ontario. This is a frontline sales role where you’ll help businesses of all sizes discover and adopt AWS cloud solutions — from emerging startups to Fortune 500 enterprises. If you’re passionate about cloud technology, outbound prospecting, and building meaningful client relationships, this could be a strong next step in your career.

Day-to-day, you’ll own the top of the sales funnel — researching accounts, sourcing new contacts, qualifying leads, and generating opportunities across thousands of assigned territories. You’ll work closely with AWS Account Teams, collaborating on prospecting strategies and engaging customers from technical administrators all the way up to line-of-business executives. It’s a role that blends technical understanding with strong communication skills and rewards those who are curious, driven, and organized.

About the Role: Demand Generation Representative

As a DGR within the AWS Global Sales organization, you’ll be the engine behind new pipeline creation. Your focus is on executing high-volume outbound prospecting campaigns, qualifying inbound leads, and converting conversations into booked opportunities. You’ll dig into each customer’s technology footprint and business challenges to craft relevant, personalized outreach that opens doors.

Success in this role also means working effectively as part of a team. You’ll partner with account managers, channel partners, and marketing to align on strategy and coverage. Tracking your activity accurately in Salesforce CRM and leveraging self-service reporting tools will be part of your regular workflow, keeping pipeline data clean and actionable.

Benefits and Salary

The base salary range for this position is $24.00 to $40.00 CAD per hour. As a total compensation employer, Amazon’s package may also include sign-on payments, Restricted Stock Units (RSUs), and sales incentives where applicable. Amazon offers a comprehensive benefits package that includes health insurance (medical, dental, vision, prescription, basic life and AD&D), a Registered Retirement Savings Plan (RRSP), a Deferred Profit Sharing Plan (DPSP), paid time off, and resources to support your health and well-being. Final compensation is determined based on experience, qualifications, and location.

Responsibilities

In this role, you’ll be responsible for driving net new business growth and expanding AWS adoption across your assigned territories. Your work directly fuels the sales pipeline, making you a critical part of the AWS Global Sales engine. Here’s what your day-to-day will look like:

• Conduct high-volume prospecting by sourcing net new contacts and executing outbound campaigns to generate new business opportunities across thousands of accounts
• Qualify inbound and outbound leads from marketing and partner channels, ensuring opportunities are clearly defined with appropriate next steps
• Own top-of-funnel activity including account research, contact sourcing, customer calls, and meeting scheduling to hit input and output goals
• Collaborate with Account Teams to develop a deep understanding of industries, personas, and accounts within your territories
• Develop and execute prospecting plans in partnership with internal and external stakeholders to identify new customer use cases
• Track pipeline activity accurately in Salesforce CRM and leverage self-service reporting tools to maintain data integrity
• Expand existing customer relationships through account planning, territory management, and identifying new services adoption opportunities
• Understand each customer’s technology footprint, technical challenges, and business objectives to deliver relevant, consultative outreach

Requirements / Skills

AWS is looking for candidates who bring a combination of IT sales experience and the ability to engage confidently at all levels of an organization. The ideal candidate is someone who thrives on building new relationships, is comfortable with high-volume outreach, and has a genuine interest in cloud technology and its business applications. AWS values diverse career paths and encourages candidates to apply even if they don’t meet every preferred qualification.

• Experience in IT sales with a demonstrated ability to prospect and qualify new business opportunities
• Executive-level engagement skills — ability to navigate accounts from technical contacts to senior executives to uncover new opportunities
• Bachelor’s degree or equivalent experience in a relevant field
• CRM proficiency (ideally Salesforce) for tracking activity, managing pipeline, and generating reports — considered a strong asset
• Strong communication skills with the ability to uncover critical business issues through effective discovery conversations
• Self-motivated and goal-oriented with the drive to hit measurable input and output targets in a fast-paced sales environment

How to Apply

To apply, visit the official job posting using the link below. Make sure your resume is up to date and tailored to highlight your IT sales and prospecting experience before submitting.

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