Senior Sales Area Leader, Canada Startups – Amazon – Toronto, ON
Location: Toronto, ON | Company: Amazon
As a Senior Sales Area Leader for AWS Startups in Canada, you will own and define the sales strategy for early, mid, and late-stage startups across one of the world’s most important startup ecosystems. Based in Toronto, ON, you will lead teams supporting high-growth startups leveraging AWS cloud services including AI/ML, big data, serverless, and microservices.
In this leadership role, you will be responsible for building and developing sales teams, driving revenue growth, adoption, and retention, and ensuring startups select AWS as their primary cloud provider. You will work closely with founders, venture capital firms, accelerators, and incubators across Canada.
About the role: Senior Sales Area Leader, AWS Startups
The Senior Sales Area Leader owns the overall startup sales motion in Canada, aligning closely with go-to-market, business development, marketing, and solutions architecture teams. You will define coverage models, sales priorities, and execution strategies to accelerate startup acquisition, expansion, and cloud migrations to AWS.
You will collaborate cross-functionally and cross-regionally to deliver a globally consistent startup go-to-market strategy, while remaining deeply embedded in the Canadian startup ecosystem. This role sits at the centre of emerging technologies such as artificial intelligence, machine learning, IoT, and serverless architectures, supporting startups as they scale and disrupt their industries.
Benefits and Salary
Compensation details are not listed in the posting. This is a senior leadership role within Amazon Web Services, offering the opportunity to influence one of AWS’s fastest-growing customer segments in Canada.
Job Details
📌 Job Type: Senior Sales Leadership – AWS Startups
📍 Location: Toronto, ON, Canada
🏢 Company: Amazon Web Services Canada, Inc.
🆔 Job ID: 3144865
Requirements / Skills
10+ years of technology-related sales, business development, or equivalent experience
5+ years of sales management experience
Experience managing large, complex enterprise or startup accounts
Strong leadership in building and scaling sales teams
Ability to define and execute go-to-market strategies
Passion for startups, innovation, and cloud technologies
Entrepreneurial mindset and comfort working in a fast-paced environment
How to Apply
If you are passionate about startups and cloud technology and have a strong background in sales leadership, apply directly through Amazon’s official careers portal.
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Job Summary & Tips for Applying
This Senior Sales Area Leader role is ideal for experienced sales leaders with a strong passion for startups and cloud innovation. When applying, highlight your experience building and leading high-performing sales teams, defining territory strategies, and driving revenue growth and customer adoption at scale.
AWS values leaders who can operate at both a strategic and execution level. Emphasise examples where you partnered with marketing, business development, and technical teams to accelerate pipeline and improve customer outcomes, particularly in high-growth or emerging technology segments.
Finally, connect your background to the startup ecosystem—whether through work with founders, VCs, accelerators, or fast-scaling companies. Demonstrating an entrepreneurial mindset, comfort with ambiguity, and deep understanding of cloud platforms will strongly position you for success in this role.
