Demand Generation Rep, Cloud Sales Center – Amazon – Toronto, ON
Location: Toronto, ON | Company: Amazon
Amazon Web Services (AWS) is expanding its Cloud Sales Center (CSC) team in Toronto, Ontario, and they’re looking for a driven Demand Generation Representative to help businesses of all sizes make the move to the cloud. If you thrive in a fast-paced, high-impact sales environment and have a genuine passion for cloud technology, this could be the career-defining opportunity you’ve been waiting for.
In this role, you’ll be at the forefront of pipeline generation for AWS’s global sales organization — identifying new business opportunities, qualifying leads, and building meaningful relationships with prospects ranging from technical admins all the way up to C-suite executives. It’s a dynamic position that blends strategic account research, outbound prospecting, and consultative selling into one exciting package.
About the Role: Demand Generation Representative, CSC
As a Demand Generation Representative (DGR) at AWS, you’ll own all top-of-funnel activity within your assigned territories. That means conducting high-quality account research, sourcing net-new contacts at scale, and executing high-volume prospecting campaigns — both one-to-one and one-to-many — to generate a steady stream of qualified opportunities. You’ll partner closely with Account Teams to develop a thorough understanding of key industries, accounts, and buyer personas relevant to your territory.
Collaboration is central to how the CSC team operates. You’ll work alongside internal and external partners to build and execute comprehensive prospecting plans, and once you’re engaged with a customer or prospect, you’ll draw on your technical acumen and communication skills to uncover their critical business challenges and position AWS solutions accordingly. This role sits in the Toronto office and is part of the broader AWS Global Sales organization.
Benefits and Salary
AWS offers a competitive hourly wage ranging from $24.00 to $40.00 CAD per hour for this position in Toronto, ON. As a total compensation company, Amazon’s package may also include sign-on payments, restricted stock units (RSUs), and sales incentives depending on your role. On top of that, team members receive access to a comprehensive benefits package that includes health insurance (medical, dental, vision, prescription, and basic life & AD&D coverage), a Registered Retirement Savings Plan (RRSP), a Deferred Profit Sharing Plan (DPSP), paid time off, and additional resources to support health and well-being. AWS also invests heavily in mentorship, career growth, and ongoing learning opportunities to help you become a well-rounded professional.
Job Details
📌 Job Type: Full-Time
🏢 Company: Amazon Web Services Canada, Inc.
📍 Location: Toronto, ON
🆔 Requisition ID: 3197857
💰 Pay: $24.00 – $40.00 CAD per hour
Responsibilities
The day-to-day work of a Demand Generation Representative at AWS is both strategic and hands-on. You’ll be juggling account research, outbound outreach, lead qualification, and CRM management — all while staying tightly aligned with your Account Team partners. Here’s a closer look at what the role involves:
- Prospect and qualify leads through high-volume outbound campaigns and inbound opportunity management from marketing and partner channels
- Source net-new contacts at scale and conduct thorough account research to identify new customer use cases within assigned territories
- Collaborate with Account Teams to ensure opportunities are well understood and next steps — including demos and discovery sessions — are clearly defined
- Develop and execute comprehensive prospecting plans in partnership with internal and external stakeholders
- Manage pipeline accurately using Salesforce CRM and leverage self-service reporting tools to track activity and performance
- Expand service breadth and consumption within existing customer accounts through strategic account planning and territory management
- Build relationships across all levels of an organization, from technical administrators to Line of Business executives
- Achieve key performance targets including contacts sourced, leads qualified, customer calls completed, meetings scheduled, and opportunities created
Requirements / Skills
AWS is looking for candidates who bring a mix of IT sales experience and a growth mindset. You don’t need a perfectly traditional career path — AWS genuinely values diverse experiences and encourages applicants to apply even if they don’t tick every box. What matters most is your drive, your curiosity, and your ability to build relationships and generate results.
- Experience in IT sales — a solid foundation in technology sales is essential for understanding and addressing customer needs
- Executive-level prospecting — proven ability to navigate accounts and engage senior stakeholders to uncover new opportunities
- Bachelor’s degree or equivalent — relevant post-secondary education or equivalent real-world experience
- CRM proficiency (preferred) — hands-on experience with tools like Salesforce to manage pipelines and track activity effectively
- Strong communication skills — ability to convey complex technical concepts clearly and compellingly to a range of audiences
- Passion for cloud technology — genuine enthusiasm for AWS solutions and how they solve real-world business challenges
How to Apply
Ready to take your cloud sales career to the next level with one of the world’s most innovative companies? Head over to the official Amazon Jobs posting to submit your application. Be sure your resume speaks to your IT sales experience and any relevant cloud or CRM knowledge. This is a high-growth opportunity — don’t let it pass you by.
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Job Summary & Tips for Applying
Quick Summary & What to Highlight: This Demand Generation Representative role at Amazon Web Services in Toronto is perfect for candidates who excel in IT sales, lead generation and qualification, and relationship-building with senior executives. On your resume, emphasize any experience with outbound prospecting and pipeline management, attention to detail in account research, and your ability to work in a fast-paced, target-driven environment. If you’ve previously worked in cloud technology sales or a similar inside sales role, make sure to highlight specific achievements and responsibilities that align with this position.
Resume & Application Tips: Before applying, tailor your resume to match the job description. Include keywords like demand generation, CRM (Salesforce), and cloud sales that appear in the posting. Quantify your achievements where possible (e.g., “generated 50+ qualified opportunities per quarter” or “maintained a 90% lead qualification accuracy rate”). Write a brief cover letter expressing your genuine interest in Amazon Web Services and why you’re excited about this opportunity in Toronto. Double-check your application for spelling errors and ensure your contact information is current.
Interview Preparation: If selected for an interview, research Amazon Web Services‘s Leadership Principles, recent product launches, and company culture beforehand. Prepare specific examples using the STAR method (Situation, Task, Action, Result) to demonstrate your prospecting skills, sales achievements, and ability to navigate complex accounts. Common questions may include scenarios about handling objections, managing a high-volume pipeline, and engaging C-suite prospects. Dress appropriately for a corporate technology sales environment, arrive 10–15 minutes early, and bring copies of your resume. Prepare thoughtful questions about the role, team dynamics, and growth opportunities. After the interview, send a thank-you email within 24 hours reiterating your interest in the position.