Demand Generation Rep – Amazon Web Services – Montreal, QC

Amazon Web Services (AWS) is expanding its Cloud Sales Center (CSC) team in Canada, and they’re looking for a Demand Generation Representative (DGR) to help fuel the growth of their global sales pipeline. This is a bilingual role — French and English fluency required — ideal for someone who thrives on proactive outreach, building relationships, and connecting businesses with transformative cloud technology.

In this position, you won’t just be making calls — you’ll be acting as a strategic bridge between AWS solutions and the real-world challenges faced by businesses across thousands of accounts. From qualifying inbound leads to running targeted outbound campaigns, you’ll play a central role in accelerating AWS cloud adoption across diverse industries.

About the Role: Demand Generation Representative

As a Demand Generation Representative, you’ll own the top of the sales funnel for your assigned territories. This means conducting high-quality account research, sourcing new contacts at scale, qualifying leads, and generating fresh opportunities for the broader sales team. You’ll work closely with Account Teams to develop a deep understanding of your territories — including key industries, accounts, and decision-maker personas ranging from technical administrators to senior business executives.

Collaboration is central to this role. You’ll partner with both internal and external stakeholders to design and execute comprehensive prospecting plans, identify new customer use cases, and build relationships across all organizational levels. Using your technical acumen and strong communication skills, you’ll uncover the critical business challenges facing each prospect and position AWS as the solution.

Benefits and Salary

AWS is known for offering a competitive compensation structure built around a learning and earning path that grows alongside your career. Employees benefit from flexible working arrangements that support work-life balance, access to extensive mentorship and career development resources, and participation in employee-led affinity groups that champion diversity and inclusion. AWS also hosts ongoing learning events — including CORE (Conversations on Race and Ethnicity) and AmazeCon — to support continuous professional growth.

Responsibilities

As a Demand Generation Representative at AWS, your day-to-day work revolves around proactive outreach, pipeline development, and strategic account engagement. Every action you take directly contributes to expanding AWS’s footprint across thousands of customer accounts.

• Prospect and qualify leads through high-volume outbound campaigns and inbound opportunity qualification from marketing and partner channels
• Conduct in-depth account research to source net-new contacts and identify new customer use cases within assigned territories
• Collaborate with Account Teams to align on opportunities, define next steps, and run discovery and qualification sessions
• Manage pipeline accuracy by tracking all activity and opportunity development using Salesforce CRM and self-service reporting tools
• Develop and execute prospecting plans in partnership with internal and external stakeholders to identify growth opportunities
• Expand service consumption within existing customer accounts through structured account planning and territory management
• Leverage technical knowledge and product expertise to address customer needs and uncover critical business challenges
• Innovate outreach strategies to engage new customers and deepen relationships with existing ones

Requirements / Skills

AWS is looking for a candidate who brings a blend of IT sales experience and genuine curiosity about cloud technology. The ideal person is comfortable engaging with stakeholders at every level — from technical teams to C-suite executives — and is driven to meet and exceed measurable goals.

• Experience in IT sales with a track record of driving new business opportunities
• Executive-level prospecting — experience navigating accounts to identify and engage senior decision-makers
• Bachelor’s degree or equivalent experience in a relevant field
• Bilingualism in French and English is required due to interaction with Amazon entities globally and across Canadian provinces
• CRM experience (Salesforce or similar) is considered an asset

How to Apply

To apply, use the official link below to submit your application on Amazon’s careers portal. Make sure your resume is up to date and highlights relevant IT sales or cloud experience before submitting.

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